AGENCY OUTREACH STRATEGY
SITETRAIL CERTIFIED
Your learning path: 24 lessons.
Free course for PR agencies and media relations teams
Earn editorial attention.
Build a credible coverage mix.
Find the story an editor would care about. Prepare evidence and sources, understand the different routes into Forbes, Inc. and TechCrunch, and support your own outreach with a purposeful media campaign.
Useful evidence, clear expectations and professional reporting relationships. AI-generated course illustration.
24in-depth visual lessons
6practical modules
36assessment decisions
Freelearning & certification
Build the skill behind the coverage
A reader-focused angle, journalist shortlist, source pack and clear access agreements.
Separate approaches to Forbes, Inc. and TechCrunch, with honest explanations of paid and earned routes.
Source responses, interview briefs, follow-up decisions and an accurate relationship and coverage register.
A 90-day plan that preserves your own outreach and gives each supporting product a defined job.
Your complete learning path
Start with earned media, then learn the publication-specific routes and build the supporting campaign. Every lesson includes four teaching sections, original worked and contrasting examples, a process visual, an editable worksheet and a scenario check with explanations.
Develop newsworthy propositions, research the right journalists and coordinate evidence, interviews and timing.
Distinguish newsroom reporting, contributors, paid Councils membership and commercial content before selling a result.
Build useful founder and operating stories, prepare sources and distinguish reporting from recognition programmes.
Evaluate technology and funding news, define metrics, prepare demonstrations and coordinate a credible launch.
Respond to source requests, build useful relationships, handle follow-ups and maintain an accurate coverage record.
Combine earned outreach with NewsPass, hand-picked Marketplace publications and purposeful release distribution.
Make your learning visible
Apply what you have learned in a 36-question assessment across all six modules. See your overall rating and module scores, download a personalized certificate image and prepare a LinkedIn caption.
Sitetrail educational assessment. Self-administered with transparent scoring; not university accreditation or an independently verified professional credential.
PR agency owners, account managers, media relations specialists and writers who want stronger editorial judgment and a practical outreach operation. The examples are fictional teaching cases, and no purchase or real client data is required to practise.
Yes. The first module teaches general top-tier editorial principles without naming publications. Separate modules then examine Forbes, Inc. and TechCrunch. Supporting products appear as campaign tools after the editorial and relationship foundations.
Directly: Councils is a paid membership route with visible fee-based membership labelling. The course explains how it differs from independently earned newsroom coverage, how to set expectations before purchase and how to repair trust when an agency has described the route inaccurately.
Each lesson contains at least 650 instructional words before the worksheet, quiz, sources and promotion. Allow about 10–15 minutes to study and 30 minutes for the practical task. The full path takes approximately 16–20 hours, depending on your starting material and experience.
No. The course teaches controllable preparation and outreach work, accurate route descriptions and evidence-based reporting. Editors, search systems, AI-answer systems and customers make decisions outside the agency’s control.
NewsPass supports SEO, PR and GEO goals. The Guest Post Marketplace lets customers hand-pick publications by audience fit, relevance and budget while retaining campaign control. The final module explains their supporting roles alongside your own outreach and distributed announcements.
Yes. The lessons, worksheets, scenario checks, assessment and certificate download are free. Every lesson ends with a labelled NewsPass or Guest Post Marketplace promotion. Buying a service is not required.
Lesson checks, first attempts, worksheets and assessment results stay in this browser when local storage is available. They do not sync across devices. Download copies to retain them; clearing browser data removes local records. Full assessment retakes become available after 30 days in the same browser.
Adriaan Brits, CEO of Sitetrail, holds an MSc in Marketing and is a former LinkedIn Learning instructor in SEO, Advanced Google Analytics and Google Ads. Official publication and product references support the relevant route distinctions; practical frameworks and examples are original course teaching material.
Relevant evidence. Honest routes. Useful relationships.
Use the worksheets to turn each lesson into a real decision. Improve the campaign as you learn from reporting conversations, verified evidence and observed results.
Course outline · Free assessment · Privacy
No account is required. Progress, first-attempt lesson answers, worksheets and assessment results are stored in this browser when storage is available. They do not sync across devices. Download copies to retain them; clearing browser data removes local records.
Your free trial starts automatically. No license key is needed yet.
