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ABOUT US provides SME’s with a competitive edge though innovative solutions at scale. We drive down cost and increase efficiency in digital marketing, PR and SEO. is trusted platform for global businesses in the digital space. We deliver value by helping SME’s fight back against inefficiency and wage inflation so they can be more competitive in PR, SEO and Digital Marketing. 

Sitetrail is a go-to digital hub offering on-demand expertise in digital marketing, PR and SEO,  pay per click, web design, and super fast cloud hosting. We provide end-to-end digital solutions, from crafting effective PPC campaigns, content and SEO strategy and designing intuitive websites, to delivering robust hosting services, serving both emerging businesses and S&P500 firms alike.

Our extensive media and partner channels offer unique reach and competitive edge across 30+ industries as vast as health, finance, banking and travel.

Our People


Eric Frostwick

Eric is a business journalist and researcher. Having been to grammar school and being acquainted with several key media people – he is one of the aces up our sleeve. He also produces top notch research to cover investor relations in financial outlets. 


Kelly V

Kelly is a social media and reputation specialist. She majored in graphic design and communications has her MSC in HR. Her campaign management provides Sitetrail clients with a valuable edge. 


Lenny Dandan

Lenny Dandan has a decade of experience in working as a media fixer in corporate America. He coaches IR and media teams on their outreach and brings a wealth of experience in journalism and international relations. 

Adriaan Brits, CEO

Adriaan Brits, Sitetrail CEO

Adriaan majored in International Marketing and Analytics and is ex-Linkedin. PR, SEO and Digital Marketing is in his DNA. He is on the advisory board for several bluechip companies and takes care of IR and strategic consulting for Sitetrail clients.

Case Studies

Results speak louder than words. See our client results

Trusted by S&P500 companies we’re a high-performance agency delivering digital marketing and PR excellence and influencer marketing engagement. Backed by a advanced digital infrastructure services ranging from custom web development to cybersecurity.


Media Relations, PR and scaled SEO

Our Press Release Writing and Distribution service is now the only service in the world that connects your brand with authentic journalists, influencers and bloggers for editorial content – as opposed to all the mainstream brands merely offering a “press release”. This results in awesome search engine visibility and online PR – and a new way to have media visibility. With established media relationships and key partnerships we are in a good position to help your brand gain an advantage in whatever industry you operate. This can be further enhanced with our Guest Posting marketplace connecting you with top publishers. Corporate and celebrity clients along with their managers also use our media visibility solutions to obtain Instagram Verification.

Agency Partner Services

We work with PR agencies from around the world to improve standards and increase access. We build bridges between key industries and the media. 

Digital Marketing Portfolio

Our Video Marketing teams produce professional advertising, explainer and spokesperson videos. With the rise of mobile video around the world, we can help you act on some of the biggest trends right now.

We deliver state of the art pay per click management across multiple channels including Google Ads, Facebook and Linkedin. Our advanced knowledge of PPC campaigns will help you drive targeted high-converting traffic to your site.

We also know that there is a huge gap between websites that look beautiful – and those that convert well, conform to proper technical specifications – and ecommerce shops that can scale with your business. We are the only company to offer complete WordPress/ Woocommerce web design and shop development with on-site content, videos and “UX as standard”.

Ebook and Book Marketing:

We are the agency behind at least 15 best-selling authors. Wondered how these writers manage to stand out on Amazon Kindle and be in the media all the time? This is how: eBook Marketing Guide for Self-Publishing: Amazon KDP Best-sellers


Due to the high number of incidents that affect WordPress websites, we launched a rapid service to help with cybersecurity problems, covering both penetration testing as well as malware removal. Read more here: Cybersecurity: Penetration Testing and Malware Removal

The blog provides industry news and analysis on the following:

  • Analytics & Big Data
  • Pay Per Click, Digital Marketing & Programmatic
  • Medical marketing (we are media owners of premium online medical magazines)
  • Digital Entertainment (Including iGaming)
  • Web hosting analysis and cloud data solutions

Read our expert reviews, “how-to” and buying guides:

Industry Guides

5 Reasons Press Releases Fail – How To Get Better Results