Sitetrail partners with independent publishers who want to expand what they can offer clients, unlock new publishing opportunities and participate in a broader media ecosystem — without having to build that ecosystem themselves.
A publisher may own an excellent business, technology, finance, lifestyle or news property — but a client campaign often needs more than one publication.
That is where a network becomes powerful. Sitetrail works with publishers to create broader commercial opportunities around the audiences, editorial capabilities and media assets they already have.
Rather than viewing your website as a single piece of inventory, we look at how it can fit into a wider publishing ecosystem that creates value in both directions.
Publishers should not have to own dozens of websites before they can offer clients multi-publication campaigns. The right network relationship can make the publication you already own considerably more commercially useful.
The most useful publisher partnerships do more than generate another occasional content order. They increase what each side is capable of offering.
Create client campaigns that extend beyond a single publication, category or audience.
Give existing clients more reasons to consolidate their publishing activity with you instead of sourcing placements elsewhere.
Increase the commercial potential of your publishing operation without needing to build a large portfolio of sites yourself.
Become eligible for suitable publishing opportunities generated through Sitetrail's wider client and agency ecosystem.
Agree clear editorial parameters and workflows so suitable content can move efficiently between trusted partners.
Build something more useful than a one-off buy-and-sell relationship between two media companies.
Partnership structures are selective. The value of a publication depends on much more than a single SEO metric.
Genuine editorial websites with a clear identity, publishing history and recognizable audience or subject focus.
Business, technology, finance, marketing, lifestyle, health, professional services and other commercially relevant verticals.
Publishers capable of maintaining reasonable turnaround times, clear rules and consistent editorial standards.
Owners who understand that the strongest relationship is one where both sides expand what they can offer their customers.
Every publication brings something different to the network. Partnerships are therefore structured around the quality, category, reach, workflow and commercial value each publisher contributes.
Tell us what you publish, the categories you cover, how your editorial workflow operates and what types of commercial content you consider.
We consider where your publication could add value within the wider Sitetrail ecosystem and what opportunities may make sense in return.
Depending on the publication, a partnership may involve publishing access, content collaboration, preferred commercial arrangements or broader network opportunities.
We do not publish a standard exchange formula because publications are not interchangeable. A strong specialist title, established news property or useful regional publication may create very different opportunities within the network. Tell us what you have, and we will tell you what a meaningful partnership could look like.
If you own or represent an established publication and want to explore a broader commercial relationship with Sitetrail, introduce your site below.
Introduce Your Publication
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