We deliver the very best results in online reputation management. Our unique capabilities include unrivaled press connections, world-class digital research and real-time monitoring. This produces magic results for businesses and individuals around the world. Examples of our wide-ranging clientele include high-profile doctors, large e-commerce retailers, accountants, diplomatic think-tanks, construction companies, government agencies, hotels and restaurant chains.
95% of Prospects who encounter negative results within 5 seconds of a search, will not look further
Over 70% of Americans will look at product reviews before making any purchase
Conversion rates increase by more than 60% where positive reviews are present
Online reputation and social proof has the biggest impact on customer decision-making
Having negative press stick to Google search results is harmful to your conversion rates and revenue
Fixing and maintaining this aspect is crucial to succeed in today’s digital world
Spending money on advertising while ignoring bad reviews is a major waste of ad dollars
By removing or replacing inaccurate and harmful information with accurate and positive content, we turn the tide in your favor. We leverage a data-driven approach, years of successful media relations and industry-leading search specialists. We also administer take-down requests and legal notifications where appropriate. Each case is unique: our cross-sector experience allow us to produce only the best results for our clients. Without elaborating on our entire game plan, we can confidently state that our customers get results!
Every customer you lose is making your competitors stronger and building their client base. Independent research and sales data confirms that one single negative review can cause online sales to plummet by 23% overnight. The finance teams of these prominent businesses confirmed their daily losses following sporadic bad reviews to have a measured financial impact:
A luxury hotel group -$45 000/day
A cosmetic dentist or surgeon –$1000/day
A busy medical clinic –$30 000/day
A restaurant in NYC –$2000/day
An architect office -$2500/day
Have you calculated how much is bad press and negative reviews costing your business?
Digital PR is a vast area for which we have advanced tactics that are applied according to the needs of our customer. The following are specific tools in our arsenal:
It is important to engage in ethical reputation management for sustainable long-term results. Please note the following:
We represent customers across the US, Europe, Africa and Asia. Our journalist network is truely global. Using Sitetrail for reputation management through dilution and tactical PR is completely legal and safe.
Our fees are highly competitive and ensure the highest level of attention and value for your business. The following are quite normal for anyone seeking good results with ORM:
If your lawyers failed to delete content legally and instead, they just attracted more attention to your case which caused more harm than good, dilution is the only credible method left.
Content dilution relies on a specific tactic where search results is filled with more positive, accurate and up to date versions than those false or inaccurate pieces of news content that seek to harm your reputation.
Dilution is the most cost effective way of dealing with high-profile cases.
The lawful remedies to delete results from Google (except for Europe) are close to zero, unless you take illegal action and orchestrate fake DCMA takedown requests – which is not a service that we provide.
This really means that proper ORM (online reputation management) backed by SEO efforts remains the most credible option left.
Yes. We are also quite strong and active in this area.
Trustpilot is a huge problem for retailers and service providers as they refuse to remove defamatory and false content.
We have seen it all before: Disgruntled clients and even competitors tend to lash out and hit service providers on a range of platforms like Trustpilot, Google Maps, Facebook Reviews and other platforms.
We deal with all these issues.
On sites like Fiverr (FVRR) you can often find that buyers demand additional services that were not part of an agreement. If the seller fails to deliver on it, the buyers threaten them with a bad review – or actually leaves a bad review. Fiverr refuses to remove the false and negative results. This is a classic example of review extortion that plagues legitimate businesses.
These are things that we can help with.
Strong news articles in credible publications, digital assets and profiles as well as several innovative options that can fill the search results with more desirable results.
Dilution means that if there was previously 10 bad results and we added 90 positive results in the news, that we have a rate of 1:9 in your favor.
Suppression, is taking the extra step of doing SEO link building to BOOST some of your positive results until they can remove specific positions from Google.
Dilution is very accurate in term of cost prediction, suppression is not because we have to see how search engines (Google) will respond in dropping negative defamatory results for more positive ones that we suggest though our efforts.
In most cases a mix of both will be required.
No. Negative SEO and settlements is the action of erecting equally damaging content against a known party, where you then request that they remove inaccurate content about you in exchange for doing the same. This is not something we offer as a service.
There are other more legitimate types of negotiations that we can propose.
“Be who you want to be and not care about what others think.” – This is outdated in the online world because people care what others say, not about what you say about yourself.
Having strong, positive press is the best long-term solution, unless you have a way of making sure that you are perfectly clean with zero enemies.
In the world we live in it is fair to say that: “No matter how good you are, someone is always going to be against you. But never let them be the limit of your success.” – Terry Mark
Reputation management works – team up with specialists who can make a difference!
150 Film stars, 45 Film producers, 250 law firms, 120 SEO agencies and 25 hotel groups can’t be wrong. Try our service today and see for yourself.