Case Studies

Betting on the right PR and digital marketing partner is crucial. Ensuring the best possible ROI as well as a provider with an in-depth understanding of overall PR and SEO strategy typically outperforms niche providers. 

Are you focused on results? We are too!

As a specialist agency consulting with CMO’s and business owners worldwide, we deliver cutting edge solutions. We value client confidentiality – and within that context, below is some limited information on recent client achievements:

Results Snapshot:

100000 +
App Installs
100000 %
Traffic Growth
80 %
Affiliate Growth

Featured Client Case Study:

Industries: Technology, Web Hosting, Business Incorporation, Cloud Services, Banking and Insurance. 

Key achievements: Today our client is beating Wix, Forbes and Shopify in numerous competitive sectors:

(Outranking Wix for “logo maker”, Forbes for “LLC formation”, and Shopify for “Business Name Generator”) 

The before and after snapshot below shows where they were in July 2020 – and where they are today (26th October 2021)

Before:

300000
Organic Traffic
$ 700000
Monthly Traffic Value

After:

2000000
Organic Traffic
$ 700000
Monthly Traffic Value

Stability:

A brief overview of client results for this case study:

  • We have worked with the client on combined PR, SEO and various digital marketing incentives as well as their own on-site content.
  • The client is known to all major news channels AND have become a news channel in their own right, addressing a key balance between owned and earned media. 
  • This client has become an industry leader with critical mass, strong negotiating power and are now a key factor for any merchant they’re dealing with, commanding a dominant share of their core markets.
  • They were successful at standing up to some of the biggest brands in multiple sectors. 

Other Interesting Case Studies:

Client: Health & Supplements business

Industry: Alternative health – heavily restricted on PPC, requiring an innovative way to overcome industry barriers and limitations.

Sectors: Wholesaler to B2B clients as well as retail B2C

Results:

After investing $30 000 over 5 months, the client attracted B2B orders exceeding $8M, experience a 500% jump in organic search traffic – with a potent, 100% legal content marketing tactic of intercepting competitor traffic.

Service mix delivered:

  • Off-site SEO: Press releases on Google News & High DA online magazines
  • Pay per click buffer sites (technical setup to bypass tricky compliance issues for the pharma industry)
  • On-site content marketing: Writing of 30 000 words per month
  • Infographic & Digital asset creation
  • Affiliate marketing system installed on an existing WooCommerce platform, with 30 new affiliates recruited

Client: Health & Supplements business

Industry: Alternative health – heavily restricted on PPC, requiring an innovative way to overcome industry barriers and limitations.

Sectors: Wholesaler to B2B clients as well as retail B2C

Results:

After investing $30 000 over 5 months, the client attracted B2B orders exceeding $8M, experience a 500% jump in organic search traffic – with a potent, 100% legal content marketing tactic of intercepting competitor traffic.

Service mix delivered:

  • Off-site SEO: Press releases on Google News & High DA online magazines
  • Pay per click buffer sites (technical setup to bypass tricky compliance issues for the pharma industry)
  • On-site content marketing: Writing of 30 000 words per month
  • Infographic & Digital asset creation
  • Affiliate marketing system installed on an existing WooCommerce platform, with 30 new affiliates recruited

Client: A communications platform providing omni-channel solutions to SME’s

Industry: Digital marketing communications

Sectors: B2B & B2C

Results:

The company saw a gradual increase in referral traffic from earned media. We targeted key decisionmakers through interest channels by sponsoring news they needed on a daily basis. This resulted in $2M additional revenue. Additional results were still being measured as a result. We also reduced their dependency on PPC traffic by increasing news referrals and earned media.

Service mix delivered:

  • Conducted a brief audit and UX tweak to improve the conversion funnel
  • 60 000 words of on-site content (backed by competitor research)
  • 30 X Premium news releases that boosted the DA from 32 to 65
  • Permanent presence on a Google News site with to boost long term referral traffic
  • Reputation management to fix negative and inaccurate news results

Client: A global Forex & Crypto trading platform

Industry: Financial services

Sectors: B2C

Results:

The company was small when we started but quickly grew to the point of earning $120K/month consistently thanks to an owned media strategy that reduced their reliance on pay per click completely. In an industry where CPC’s are as high as $40 and customer acquisition exceeds $400, this company now hovers on an acquisition cost of $60.

This was probably one of the most exciting engagements to date – with a real sense of achievement. We love working with the forex industry. Our experience definitively provides forex platforms with an ace up their sleeve over competitors.

Service mix delivered:

  • Designed a GoogleNews approved channel partnership
  • 90 000 words of on-site content (backed by competitor research)
  • 40 X Premium news releases that boosted the DA from 32 to 65
  • Reputation management to fix negative and inaccurate news results
  • Education/Marketing design with intellectual property that embeds marketing & upselling
  • Affiliate recruitment program