AGENCY OUTREACH STRATEGY
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Course outlineSkills assessment

Your learning path: 24 lessons.

PR Agency Outreach Strategy / TechCrunch: Build a Technology Story Worth Reporting

04

Four practical lessons

TechCrunch: Build a Technology Story Worth Reporting

Evaluate technology and funding news, define metrics, prepare demonstrations and coordinate a credible launch.

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Relevant evidence. Honest routes. Useful relationships.

Use the worksheets to turn each lesson into a real decision. Improve the campaign as you learn from reporting conversations, verified evidence and observed results.

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