THE WHITE LABEL PARTNER FOR PR AGENCIES
Delight your clients. Build their authority.
Keep your brand at the centre.
Sitetrail connects top-tier media intelligence, ongoing news coverage, and selected guest post placements behind your agency’s own client service.
YOUR AGENCY IN FRONT. SITETRAIL BEHIND IT.
A successful PR agency needs two things: work clients can see and a delivery model the business can sustain. The two videos below connect those priorities, from preparing a pitch for Forbes or CNBC to costing a monthly retainer.
Sitetrail is a 100% white label partner to PR agencies. You lead the relationship, set the scope, price your service, and present the results under your brand. Our infrastructure supports the work behind the scenes while your agency takes the credit.
Build a repeatable service around your judgement and expertise, with fewer scattered handoffs and a clearer path from strategy to live coverage. White label delivery still respects each publisher’s editorial rules and disclosure requirements.
FILM 01 / THE MEDIA STRATEGY
Stronger stories. Relevant targets.
A wider campaign that keeps moving.
Major media opportunities begin with a story worth covering. In the first video, we explain how Marketing Strategy Central Planner (MSCP) helps turn business context into editorial angles, supporting evidence, and relevant media targets. Sitetrail has used MSCP media intelligence to support successful pitches into Forbes, CNBC, and other top-tier outlets.
The process asks what your client knows firsthand, why the subject matters now, and which readers benefit. Original data, informed commentary, or a meaningful market shift can provide the foundation. Your team refines the pitch, researches the journalist, and manages the relationship. Editorial decisions remain with the publication; access to a tool does not guarantee coverage.
THREE TOOLS. DISTINCT ROLES.
Top-tier conversations take time. Your client’s wider PR programme can keep moving while those opportunities develop.
MSCP
Connect the client’s goals, evidence, story angles, and media priorities. Give experienced account leads a stronger basis for focused outreach instead of treating every publication as an interchangeable target.
Explore media intelligence ↗NEWSPASS
Support ongoing expert articles, brand mentions, and press release distribution. The first video includes the actual workflow: choose a publication, submit content, address editorial feedback, and retrieve the live link. Access depends on your plan.
Start your free trial ↗GUEST POST MARKETPLACE
Find additional websites outside your NewsPass subscription. Compare audience fit, niche, language, authority metrics, listed price, and turnaround. Review the individual placement terms before committing a client’s budget.
Browse the marketplace ↗WHAT NEWSPASS IS. WHY AGENCIES USE IT.
Reliable everyday coverage gives a small team room to do its most valuable work.
Sitetrail NewsPass is a subscription platform for submitting client articles to participating independent news sites. Your plan provides publishing credits and access to a defined selection of publications. Choose a suitable site, submit an original article, respond to its editorial checks and receive the live article link in your dashboard once approved. It brings submission, feedback, status tracking and completed coverage into one workflow.
For a small PR agency, that can make NewsPass the operational backbone of its client retainers. Top-tier pitches take time, but clients still expect useful work and visible progress every month. NewsPass gives the agency a repeatable route for delivering expert articles, company stories, full features and brand mentions that meet the selected publication’s policies. Links can be included where permitted.
A monthly plan makes routine placement costs easier to budget. Bringing several client campaigns into one workflow reduces the administrative work of coordinating separate submissions and chasing live URLs. Where the plan fits your volume and publication needs, a lower delivery cost leaves more of the retainer available for strong writing, client service, strategic pitching and agency margin.
As a 100% white label partner, Sitetrail supplies the infrastructure behind your agency’s service. You own the client relationship, package the work, set your fees and present the results through your own branded reporting. Clients see the coverage and expertise your agency delivers.
This is why NewsPass can anchor the recurring part of the service while MSCP supports top-tier pitching and the guest post marketplace fills specific gaps. Keep your 3–5 strong top-tier media relationships and amplify live articles through LinkedIn and other relevant channels. The goal is a dependable base of coverage with room for the higher-value work that makes each client campaign distinctive.
THE ECONOMICS OF REPEATABLE COVERAGE
Set your monthly placement volume, target authority range and usual placement cost. Compare monthly NewsPass plans and assess the fit for your client portfolio.
Illustrative placement-cost comparison in USD, not a profit forecast. Savings equal your entered placement cost × monthly placements, less the recommended monthly plan fee. This assumes one credit per placement and excludes content creation, agency labour, taxes and separately purchased placements. Annual savings assume the same usage for 12 months. DA/DR are third-party metrics, not promises of traffic or results. Check current plan terms, credit requirements and publication access.
PROTECT YOUR MOST VALUABLE RELATIONSHIPS
Use Sitetrail alongside established relationships with relevant journalists and editors. Those relationships, your client’s own channels, and other editorial opportunities complete the programme.
The agency video explores supporting up to 90% of routine coverage workflow through these tools. Treat that as a planning target dependent on client scope, not a universal performance claim. Automate repeatable coordination while keeping experienced people focused on the media relationships that deserve their attention.
FILM 02 / THE AGENCY ECONOMICS
Know the cost of delivery
before you promise the scope.
The second video shows how a small PR agency can build a more profitable delivery system around Sitetrail. Watch the NewsPass demonstration and see how media intelligence, regular client coverage and selected marketplace placements work together.
The central lesson is to protect your margin by controlling scope and delivery costs. Keep your strongest media relationships, budget premium placements separately and use the calculator above to compare routine placement costs for your own volume. Your agency still brings the strategy, writing, client service and reporting that make the programme valuable.
MAKE THE VALUE VISIBLE
A useful monthly report separates completed coverage, outreach in progress, and next month’s priorities. Include the headline, publication, date, and live link, then explain the business message each article supports. Present that interpretation through your agency’s own branded reporting.
Share the live article link via LinkedIn with the client’s perspective. Relevant articles and brand mentions can contribute to a broader SEO and generative engine optimization strategy, particularly as zero-click search changes how people encounter businesses.
Measure coverage separately from enquiries, referral visits, search performance, and observed AI citations. A live URL proves publication; it does not itself prove rankings, recommendations, or revenue. Clear reporting gives your renewal conversation a firmer foundation.
YOUR NEXT CLIENT CAMPAIGN STARTS HERE
Start with one client, one useful article, and a clear delivery budget. Test NewsPass, develop the wider strategy with MSCP, and add marketplace placements when they serve the brief. Build a white label PR service clients can value and your agency can sustain.
Review the current trial terms and publication access on the NewsPass trial page. All placements remain subject to the selected publication’s policies.
Your free trial starts automatically. No license key is needed yet.
