AGENCY OUTREACH STRATEGY
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Your learning path: 24 lessons.
01
Four practical lessons
Develop newsworthy propositions, research the right journalists and coordinate evidence, interviews and timing.
LESSON 01
Turn a client announcement into a defensible story about a change that matters to readers.
Open lesson →LESSON 02
Build a focused journalist shortlist from current reporting interests and a specific information gap.
Open lesson →LESSON 03
Write a concise pitch supported by a usable evidence pack and credible interview access.
Open lesson →LESSON 04
Coordinate exclusives, embargoes and interviews without creating conflicting promises.
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Relevant evidence. Honest routes. Useful relationships.
Use the worksheets to turn each lesson into a real decision. Improve the campaign as you learn from reporting conversations, verified evidence and observed results.
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