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Digital Marketing

Assess your online competitors with these 5 tools

Digital Marketing

Consumers have more choices than before. Marketers do know that they need to change their communication strategies to become customer obsessed. Still, they also need to understand the competition. In 2008 Google introduced the term benchmarking to refer to context. The word ‘context’ comes from Latin contextus, from con ‘together’ …

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Digital Marketing Research

The Digital Marketing Research course available on Lynda.com and Linkedin E-learning is a comprehensive resource for more than 130 000 professionals around the world. Background to the course: “Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, …

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