As you build PR and SEO content, aiming for featured snippets is a vital ingredient to build your digital footprint. Why? It can boost revenue and visibility by up to 200%.
Our content team loves to put up prime real estate around the web so your business can be found easier. Featured snippets which we use in your guest posting content – and it often works like a charm.
What Are Featured Snippets?
Featured Snippets are short snippets of text that appear quite high up on Google’s search results in order to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index. Common types of Featured Snippets include definitions, tables, steps and lists.
Why Are Featured Snippets Important for SEO?
Featured Snippets impact SEO in two ways.
First, Featured Snippets are an opportunity to get more clicks from the organic search results… without higher Google rankings.
In fact, many SEO experts refer to the Featured Snippet box as “Position #0” because it appears above the traditional #1 spot.
How to get featured snippet results:
The good news is you do not need special plugins or technology enablers – because Google is smart enough to figure it out! Simply pick things with a low competition level to make it easier to be chosen as a snippet – and make sure to add H2 subheadings with either questions which are followed by a definitive answer – or clear list headings (for example “7 Steps To Obtain Financing”) followed by a numbered paragraphs (from 1 to 7 if you chose 7 steps as a heading). There are numerous other ways to appeal to snippet results – but what is explained here, is the basis of it.
Let us help you attract featured snippets in 2 ways:
- Two of our monthly plans will help you build the type of off-site content on a range of news sites. Over time – these assets trigger Google Snippet results. See the accelerated monthly SEO plan or consider, at a very minimum, try out the weekly PR /SEO plan.
- To do this on your own website: When you opt for on-site blog writing, we help you craft content that is highly likely to trigger a featured snippet result.
It is ideal to use a combination of both the above methods as part of a solid digital marketing strategy.
To see how these things slot together in a well-run campaign, reach out and we can get you started shortly.