The internet is riddled with trolls, fake accounts and bots, and whilst social media platforms often try their best to fight off fakers, it is next to impossible to eradicate them completely. Twitter has a number of fake accounts that pop up and publish controversial, fake and harmful tweets, all the while under someone else’s name or a completely made-up identity.
This makes it difficult for Twitter users to ascertain what is real and when it is just a troll doing their rounds. A verified Twitter account helps the social media community to distinguish your account from that of others that might try to impersonate you and/or ruin your credibility. Here are 5 tips to help you go about the process of giving your blue bird a matching tick.
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5 tips to get your Twitter Blue Check
Keep your account active
Your account needs to be active as dormancy relays that you have a lack of interest in your platform, your content upload is not regular and that your engagement rate is low. The minimum requirement is that your account is logged into at least every six months (however, daily interaction is recommended) and that you have confirmed an email address or cellphone number that will be associated with your account.
The platform also recommends that users have a profile and cover photo as well as a bio that mentions the account’s specialty or mission.
Make your account notable
Your account needs a good backing for why it deserves to be verified. Whilst posting a few memes here and there may gain you a few followers, it is definitely not enough to get you verified. Make sure that you have a notable presence that can aid in your application for verification.
Keep track of news articles and mentions of you and your brand as these are needed to prove your notability. PR companies can also help to increase your public mentions and new appearances.
Make sure your account and content are unique
Apart from copyright infringement it is vital that your content is unique and engaging. This will not only help with your verification process but it will also help you to gather organic followers and open unique conversations.
Twitter values new ideas and constructive engagement that provokes insightful and well-coordinated debates. So, try to align your focus and content with that of what the platform looks for. Do not attempt to impersonate or copy the work of other users as this may result in your account being flagged.
Do not violate the community guidelines
Twitter’s guidelines are put in place to help protect all those that use the platform and the violation of any guidelines, rules and regulation can result in your account being temporarily or permanently banned. Verified accounts are not exempted from this either, if anything they are scrutinized closely as they should set an example for other accounts as well.
Do not rush the process
Good things come to those who wait, the verification of your account relies heavily upon your notability, activeness and authenticity. Put in as much work as possible into building your brand into one that is easily recognizable and stands out from the rest. This will make it easier to prove that your account deserves a blue check.
Twitter is a great platform to engage and easily reach your followers. It provides a direct link for interaction, however, it can sometimes become difficult to prove your credibility to app users.
A verified account helps followers know that you are in fact the real deal and that what you have to say matters and can be trusted.