Close this search box.

How To Increase Press Release Visibility – 9 Ways To Target a Wider Audience

Increase press release visibility

Everyone that uses the Sitetrail Press Release Platform know that we are highly focused on ways to boost visibility. Improving the discover-ability of a press release through better writing involves a combination of engaging storytelling, strategic use of industry terms, insightful CEO quotes, and practical SEO optimization. Nobody wants their press release to remain top secret, so let’s dive into ways to get discovered quickly.

Here are 9 specific tips to help you achieve this:

1. Craft a compelling headline:

Write a clear and attention-grabbing headline that effectively communicates the main message of your press release. Incorporate relevant keywords and phrases that your target audience is likely to search for.

2. Use popular industry terms:

Identify popular and trending terms in your industry and incorporate them into your press release naturally. This can help improve the discoverability of your content by aligning it with topics that are currently being discussed and searched for in your niche.

3. Create newsworthy content:

Focus on sharing information that is timely, relevant, and interesting to your target audience. Make sure your press release addresses the “who, what, when, where, and why” of your story to provide a complete picture.

4. Include CEO quotes as commentary on recent news:

Including insightful quotes from your CEO or other company leaders can provide valuable context and analysis on recent industry developments. This can help position your company as an industry authority and increase the likelihood that your press release will be picked up by media outlets.

5. Use clear and concise language:

Write in a clear, concise, and professional tone that is easy to understand. Avoid using jargon or complex language, as this can make your press release difficult to comprehend for both journalists and your target audience.

6. Optimize for SEO:

Incorporate relevant keywords and phrases throughout your press release, including in the headline, subheadings, and body text. Use keyword research tools to identify the terms that your target audience is likely to search for, and ensure they are used naturally and in context.

7. Include multimedia elements:

Enhance your press release with multimedia elements such as images, videos, or infographics to make it more engaging and shareable. This can help improve the discoverability of your content by making it more visually appealing and easier to digest.

8. Structure your press release effectively:

Use subheadings, bullet points, and short paragraphs to break up your content and make it more readable. This can help improve the discoverability of your press release by making it easier for readers to skim and find relevant information quickly.

9. Share the News Quickly on Social Media

Share your press release on social media using trending hashtags to amplify sharing and indexing. This helps improve discoverability by exposing your content to a larger audience.

Watch the video here:


By adopting these proven techniques, you can significantly enhance the visibility and effectiveness of your press releases through refined writing and well-planned promotional efforts. Not only will this help capture the attention of your target audience, but it will also boost your brand’s credibility and reputation. With a solid understanding of industry trends, a focus on creating engaging content, and a strategic approach to promotion, you can ensure that your press releases consistently reach and resonate with readers, ultimately maximizing the impact of your news and driving the success of your business.

Picture of Adriaan Brits

Adriaan Brits

Adriaan Brits is the CEO of He works with clients around the world on digital marketing strategy and PR. When it comes to scaling a business, he is one of the top 10 consultants with the biggest media list globally.

Discover NewsPass

Ad credits for startups. Advertising Discount Coupon.

Unlimited access to top news sites and blogs. Great for SEO, online PR and referral traffic.