AGENCY LEAD GENERATION
SITETRAIL CERTIFIED
Your learning path: 24 lessons.
Free course for PR agency owners and growth teams
Build a pipeline of clients your agency is equipped to win—and serve.
Learn hyper-targeted LinkedIn outreach, Grok-powered workflows, paid campaigns, journalist-led event relationships and agency partnerships. Turn the work into qualified sales conversations and a practical 90-day plan.
From useful conversations to qualified opportunities. AI-generated course illustration.
24in-depth visual lessons
6practical modules
36assessment decisions
Freelearning & certification
A practical system for agency growth
A niche scorecard, trigger log, researched account list and bounded diagnostic offer.
A credible profile, content brief, Grok operating routine and reply-driven follow-up system.
Audience hypotheses, paid message flows, conversion handoffs and contribution-based payback calculations.
An event reporting pack, discovery agenda, proposal outline, partner brief and 90-day operating plan.
Your complete learning path
Follow the sequence or open the lesson that addresses your current bottleneck. Every lesson includes four teaching points, worked and contrasting examples, a process visual, a practical worksheet and a scenario-based knowledge check.
Choose a profitable niche, identify live buying triggers and build an offer worth answering.
Turn your profile, expertise and Grok workflow into relevant conversations and disciplined follow-up.
Design paid audiences, Sponsored Messaging, feed ads and conversion journeys around qualified demand.
Build a genuine reporting profile, choose useful events and develop relationships through original coverage.
Qualify opportunities, uncover the real problem and move from objections to a clear commercial decision.
Create referral and white-label relationships, protect delivery economics and build your 90-day plan.
Make your learning visible
Apply what you have learned in a 36-question assessment across all six modules. See your overall rating and module scores, download a personalized certificate image and prepare a LinkedIn caption.
Sitetrail educational assessment. Self-administered with transparent scoring; not university accreditation or an independently verified professional credential.
PR agency owners, consultants and business-development teams who want a clearer route from targeted outreach to qualified, deliverable client work. Beginners can follow the sequence; experienced operators can use the worksheets to repair a specific bottleneck.
Each lesson contains roughly 600 instructional words plus examples of action, a worksheet and a knowledge check. Allow about 10–15 minutes to study and around 30 minutes for the practical task. The full path represents approximately 16–20 hours, depending on your research and experience.
No purchase is required to study. Worksheets include sample scenarios you can use without a website or live prospects. Executing paid LinkedIn campaigns, using particular Grok features or attending events may require separate access and budgets. Check current availability before committing spend.
Yes. The event module explains the Sitetrail profile and affiliation route, reporting preparation, media applications, useful interviews and a clear handoff to separate agency conversations. Event organizers decide accreditation under their own criteria.
Yes. Study, worksheets, lesson checks, the assessment and certificate download are free. A clearly labelled NewsPass or Guest Post Marketplace promotion appears at the bottom of every lesson. Buying a service is not required to learn or receive your result.
Your browser saves completed lesson checks, first attempts, worksheet notes and assessment progress when local storage is available. You can download worksheets and a certificate. Records do not sync to another device, and clearing browser data removes them. A full assessment retake becomes available after 30 days in the same browser.
Adriaan Brits, CEO of Sitetrail, holds an MSc in Marketing and is a former LinkedIn Learning instructor in SEO, Advanced Google Analytics and Google Ads. The lessons combine practical agency workflows with linked product and professional references. Worked business examples are illustrative rather than client testimonials.
Build a pipeline you can deliver for.
Use the worksheets to turn each lesson into a real decision. Revisit your assumptions as you learn from prospects, clients and partners.
Course outline · Free assessment · Privacy
No account is required. Progress, first-attempt lesson answers, worksheets and assessment results are stored in this browser when storage is available. They do not sync across devices. Download copies to retain them; clearing browser data removes local records.
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