AGENCY LEAD GENERATION
SITETRAIL CERTIFIED
Your learning path: 24 lessons.
05
Four practical lessons
Qualify opportunities, uncover the real problem and move from objections to a clear commercial decision.
LESSON 17
Decide whether a prospect has a suitable problem, workable inputs and a credible path to buying agency help.
Open lesson →LESSON 18
Lead a structured conversation that converts a broad PR request into an agreed problem, evidence requirements and next decision.
Open lesson →LESSON 19
Respond to objections by diagnosing uncertainty and clarifying the commercial commitment you can actually make.
Open lesson →LESSON 20
Write a proposal that connects the agreed problem to deliverables, responsibilities, economics and a dated buying decision.
Open lesson →Complete each lesson check to unlock its next-lesson button. You can also revisit any lesson from the outline. Your worksheet can be saved locally or downloaded.
Build a pipeline you can deliver for.
Use the worksheets to turn each lesson into a real decision. Revisit your assumptions as you learn from prospects, clients and partners.
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