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Did your recent press release provide any valuable links?

In your recent press release where you used another platform, all the links were “NOFollow” which means that there is zero value for search engines. This is largely the case with PRWeb, EINPresswire, BusinessWire and so forth: they provide Google News visibility but only that. 

Obtaining Google News + Positive SEO results: You should aim to get DOFollow publications, something that none of the press release platforms currently do. I am happy to point you in the right direction: this is where you can find it for any industry.  Here you can see a press release writing & distribution service that provides both. 

Decision makers need to understand “Domain Authority” and “Follow rules”:

A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No follow links get no love. Theirs is a sad and lonely life.

A no follow link is created with the nofollow link HTML tag, which looks like this:

<a href=”” rel=”nofollow”>Link Text</a>

The nofollow tag is basically a notice sign for search engines saying “don’t count this.”


The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score. So a DA30 site is not too strong and typically costs less than $100, whereas a DA80 site is incredibly strong costing up to $3000 on the open market. 

Over the next few months, Sitetrail can help you build a strong presence that will boost your results in a way no other newswire can do – since we’re the only platform that deviates from the usual approach with the largest media list on the planet!

Picture of Adriaan Brits

Adriaan Brits

Adriaan Brits is the CEO of He works with clients around the world on digital marketing strategy and PR. When it comes to scaling a business, he is one of the top 10 consultants with the biggest media list globally.

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