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How to Write a Press Release Headline That Goes Viral

Even after delivering so many campaigns that made it into and APNews, I am always careful about promising people that press releases will “go viral”.

Below are 4 things we’ve done over the years, which delivers results time and again:

Keep it concise – Think of your press release headline like a tweet. It needs to say as much as possible in as few characters as possible. In fact, you can and should make your headline tweetable but we’ll talk about that in a separate tip. Strive to make your headline concise.

Focus on strong wording – Pay attention to the words you choose to use in your headline. Some words have more weight or oomph than others. For example, “Proven methods” sounds stronger than “verified methods.” Once your headline is written, work with the language in it to make the words as powerful as possible.

Emotions work – People make decisions based on their emotions. This is particularly true for buying decisions. However, it also applies to decisions to read, share, and comment on content. If you integrate emotions into your headline, more people will click on that headline, read your press release, and share your press release with others.

Competitor intercept – If you’re a small brand, you will love how we can get bigger brands to donate their popularity to you. We literally produce web content that adds you on a top10 list among the world’s biggest brands and these things tend to trigger featured snippets in Google too!

You probably get the idea now of why our clients are always trending in the news and taking the limelight away from big brands. 

Suggestion: Give it a try for a few months, you will see that the Sitetrail press release platform has the strongest, widest reach in the world. 

Let’s execute this in a few well-run campaigns: reach out and we can get you started shortly. 

Suggested reading:

“5 Reasons Why Press Releases Fail and How To Get Better Results”

Need PR and editorial writing services? See our press release writing service.

Picture of Adriaan Brits

Adriaan Brits

Adriaan Brits is the CEO of He works with clients around the world on digital marketing strategy and PR. When it comes to scaling a business, he is one of the top 10 consultants with the biggest media list globally.

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