Category: Pay per click

Pay Per click

How to avoid these classic AdWords blunders

In the PPC word, Google Adwords could mean increased sales, more leads and up scaling of your business. That is if the account is managed correctly, as a poorly ran ad campaign would simply mean that your online marketing budget would be wasted. To avoid this, here are some tips to avoid that so you

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Pay Per Click

How to cut Facebook ads cost with split testing

Your product is priced right, it appeals to your current market, but your online campaigns are failing to meet your goals. People then said if you place it on the internet, it’s a cheap way to advertise. They also said that you will make buckets full of buckets. But your products aren’t selling as they

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Pay Per Click

10 Questions to ask when your Facebook ads under perform

This post is not going to be for those that don’t want to hear the hard realities of why you messed up your Facebook ads campaign. But be real, you wasted your money. I would be the first to admit that Facebook has a deceiving interface and user-experience and often, the changes and updates are

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Pay per click

Where is PPC’s place in an inbound marking strategy?

Inbound marketing is an approach fixated on charming customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, likely customers finds a product via channels such as search engines, blogs, and social media. Inbound marketing, unlike outbound marketing, does not need to fight for possible customers’ consideration. By generating content

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Pay Per Click

12 PPC approaches to add to your Facebook ad strategies

Newsflash: Your Facebook Advertising strategies will determine if your business dreams will be sweet or a gory nightmare. Facebook is a pay per click marketing channel. This implies that each time someone clicks on your ad you will have to pay Facebook. Plus, you maybe be charged based on ad impressions, video views or additional

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Pay Per Click

Should PPC agencies be scared of automation?

Simply put, don’t be scared. PPC automation could be beneficial. This is why. That statement is based on a question many PPC marketers have been asking: “Should I be scared about automation?” If you have studied Humanities, then you can write papers about how the work of AI will destroy humanity and how automation will

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Pay Per Click

How to succeed by focusing on the post-click experience

Bing Ads, Google AdWords and other social paid media platforms are striking channels to foster brand awareness, sway a targeted audience, and drive revenue. But it’s normal to see that even a good campaign will lack success after the PPC click experience. There is more than just focusing on the goal of a campaign. As

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Pay Per Click

10 questions that you can answer by split testing your Facebook ads

There is no greater worth for a marketer than truly understanding their customer’s interests, preferences, and psychological peculiarities. A/B testing, also known as split testing, is a stellar tool to gage that. It’s even better than looking at likes or shares. The basics of split testing A/B testing comprises forming multiple variations of a comparable

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