What Is Affiliate Marketing? The Complete Guide To How It Works

Ever wonder how some people earn so much money? A lot of them are getting paid by affiliates. In this article, we will answer questions about what it is, how to do it, and the pros and cons of affiliate marketing. There is a component of affiliate marketing in just about most of the best online business ideas in the world. It is also something I often suggest to business owners to aid revenue diversification.

Let me say this outright, not to bust anyone’s bubble, bot to bring in some realism: Yes, I work with a number of self made millionaires who sold their affiliate companies for more than $3M and many who earn in excess of $100K/month. However, It is not a “get rich quick” scheme. A lot of people will fail at this, so if you could not hold a job, persevered in sports or relationships and other things in life that required certain traits, chances are you might not succeed at Affiliate Marketing either.

Suggested: Take a look at one of the worlds’ best paid affiliate programs. It is a B2B program where our partners operate in a lucrative niche to monetize their existing contacts and discover new ones for recurring passive income.

What is Affiliate Marketing?

Affiliate marketing is a type of online marketing that allows businesses to promote their products and services through affiliates. Affiliates are people who receive a commission for promoting a company’s products or services.

There are many reasons why businesses use affiliate marketing. For one, it’s an effective way to reach a large audience. With the help of affiliates, businesses can tap into new markets and expand their customer base. Additionally, affiliate marketing is a cost-effective way to generate leads and sales. And lastly, it helps businesses build trust and credibility with potential and existing customers.

Do you need to be a digital whiz?

No, you don’t need to be a digital whiz to be an affiliate marketer. In fact we’ll set you up with a complete website if you take this complete WordPress Web Design Service. However, it will help if you’re comfortable using technology and have some basic skills in digital marketing.

TIP: What I would say is you should become passionate about SEO very quickly and master it in order to win in the affiliate industry. Most affiliate marketing millionaires I know – did that, and they knew how to negotiate better rates.

If you’re not comfortable with technology, there’s no need to worry. There are plenty of resources available that can help you get up to speed. And, if you’re willing to put in the time and effort, you can learn everything you need to know about digital marketing.

However, if you want to be successful as an affiliate marketer, it’s important that you stay up-to-date on the latest trends and developments in the industry. This way, you’ll be able to provide your audience with the most relevant and helpful information possible.

How to find profitable affiliate products

In my view, the two best way is to find your own merchants who missed out on affiliate marketing previously – but many of us including me lack originality at times, so you can also scan markets like Shareasale and connect directly with merchants to become their affiliates.

There are a few key things to look for when trying to find profitable affiliate products to promote. The first is to find a product that is in demand and that people are actually searching for. You can do this by using keyword research tools like AHRefs, Google Ads Keyword Planner and Google Trends. In fact, take a look at these SEO Tools to get started.

Another thing to look for is a product that has a high commission rate. This means that you will earn more money per sale. And finally, you want to find a product that has a low refund rate. This means that people are happy with the product and are less likely to return it.

How to get started with your own affiliate site

This complete web design service will give you a head start so you can get some focus. If you’re interested in starting your own affiliate marketing website, there are a few things you should keep in mind. First, you’ll need to find a niche or topic to focus on. Once you have an idea of what you want to write about, you’ll need to choose a domain name and hosting plan. Once your site is up and running, you’ll need to start promoting it through content creation and social media. And finally, you’ll need to sign up for an affiliate network and start promoting products or services.

If this all sounds a bit overwhelming, don’t worry. We’ve put together a step-by-step guide on how to get started with your own affiliate marketing website. Just follow the steps below and you’ll be on your way to success!

1) Choose a Niche or Topic

The first step is to choose a niche or topic for your website. This can be anything that interests you or something you’re passionate about. If you’re not sure where to start, try brainstorming a few ideas or doing some research online. Once you’ve settled on a general topic, it’s time to narrow it down even further. Consider what specific angle you want to take with your website. What kind of information do you want to provide? What type of products or services do you want to promote? Answering these questions will help you choose a specific niche for your site.

2) Choose a Domain Name & Hosting Plan

Ways of making money from your website

There are a few different ways that you can make money from your website through affiliate marketing. The most common way is to embed affiliate links into your content. When a reader clicks on one of these links and makes a purchase, you will earn a commission from the sale.

Another way to make money from your website is to sign up for an affiliate program with a company that sells products or services that you believe in. Once you are accepted into the program, you will be given a unique affiliate link to share on your website. When someone clicks on this link and makes a purchase, you will earn a commission from the sale.

You can also choose to create sponsored content on your website. This is content that is specifically created to promote a product or service. You can include affiliate links in this content, which means that if someone clicks on the link and makes a purchase, you will earn a commission from the sale.

Finally, you can also choose to run ads on your website. This is a great way to generate revenue if you have high traffic levels. You can work with ad networks or companies directly to find advertisers that are willing to pay you for displaying their ads on your site.

How to use social media and other free sources to find opportunities in affiliate marketing

When it comes to finding opportunities in affiliate marketing, social media and other free sources can be a great help. Here are some tips on how to use them:

1. Use social media platforms like Facebook, Twitter and LinkedIn to search for affiliate programs.

2. Join relevant online communities and forums related to affiliate marketing.

3. Use Google and other search engines to find websites and blogs that offer affiliate programs.

4. Check out the resources section of this website for more tips on finding affiliate marketing opportunities.

Examples of crowded affiliate networks

There are a few affiliate programs that have been shown to be more profitable than others. Here are some examples:

Some sincere advise: Don’t do what everyone does. The information below is not there for you to follow blindly. The only people who benefit from you copying everyone else in the industry, will be the merchants. Be a leader: you are far better off finding your own opportunities and defining the market, as opposed to being a follower.

1. Amazon Associates: This is one of the most popular affiliate programs and for good reason. It’s simple to promote and there are millions of products to choose from. Plus, Amazon is a trusted name with a great reputation.

2. Clickbank: This program focuses on digital products, so it’s perfect for affiliates who are comfortable promoting online courses, ebooks, software, etc. The commissions can be quite high for successful sales.

3. Commission Junction: Another large affiliate network with lots of well-known brands to promote. They offer generous commissions on sales and have a good reputation in the industry.

4. ShareASale: They became massive but unfortunately a bit of a scammy affiliate network with a focus on niche products and services. They have good support and payouts, making them a great option for those just starting out in affiliate marketing. Bad for merchants, but pretty OK for affiliates.

There are a few affiliate programs that stand out above the rest when it comes to profitability. Web hosting and insurance can certainly be good to augment it. We guarantee you that this B2B Affiliate Program is high in search demand and recurring revenue.


Here are a few examples of the most known programs – which does not mean it is “the best” by any means:

1. Amazon Associates

As one of the largest online retailers in the world, Amazon offers a highly lucrative affiliate program with commission rates up to 10%. This means that you can earn a decent income just by promoting Amazon products on your website or blog.

2. ClickBank

ClickBank is an online retailer that specializes in digital products such as eBooks, software, and membership sites. They offer commission rates of up to 75%, so you can potentially earn a lot of money by promoting their products.

3. Commission Junction (CJ)

Commission Junction is an affiliate network that connects advertisers with publishers (affiliates). They offer commission rates of up to 50% on sales generated by affiliates. This makes CJ a very profitable affiliate program to join.


Affiliate marketing is a great way to earn money online. By promoting products and services that you use and love, you can earn a commission on every sale that you make. With the right strategies in place, affiliate marketing can be extremely profitable. We hope that this guide has given you a better understanding of how affiliate marketing works and how you can get started with it. If you have any questions, feel free to leave them in the comments below.


Adriaan Brits

Adriaan Brits

Adriaan Brits is the CEO of Sitetrail.com. He works with clients around the world on digital marketing strategy and PR. When it comes to scaling a business, he is one of the top 10 consultants with the biggest media list globally.