After growing so many companies from the 20K visitor per month level to 300K and eventually 2M+ we know that a clear picture emerged of what enterprise-level SEO entails. This form of SEO is aimed at capturing a meaningful share of the market in terms of search demand and to grow demand in multiple directions.
In order to scale up, one important area where you can benefit is this: Sitetrail has the largest media list in the world. It means you’ll take a very long time before running out of link options, running circles around competitors.
Below, we’ll discuss 7 key steps to help you create and run a scaled SEO plan for both content, backlinks and technical SEO factors:
Understanding what types of opportunities exist in your market, along with a gap analysis of where the competition is and where you are – and more importantly, HOW FAR you want to go, is the starting place. Forget all these page one promises and guarantees from SEO scammers in the market. The science is quite simple: when you make use of competitor research tools like SEMRush, SimilarWeb and AHRefs, it will illuminate facts, like what it will take to catch up with the competition, their strengths, weaknesses and any easy targets. (See Our Backlink Research Tools Here)
Now it may be that you determine competition is quite fierce and you are opting to just carve out a small position in the market, like a niche-related foothold, or that you’re going to go all the way with it.
Once the strategic view of the overall market, volume-based opportunities from Google data and all elements fall in place, you need to determine an appropriate budget. It is quite normal to support a $500K sales target with a $80K kickstart and a sustained effort of $7K/month. The days of playing around with a $700 budget are over in competitive markets. Unless you are in a super unique niche: today most ecommerce providers compete with marketplaces like Amazon in the products space, and a range of platforms are becoming competitors in the B2B services space. It can easily be a ZERO SUM GAME where the winner takes the biggest chunk – so be ready to dig in and stay the course.
During research, we would have determined the most profitable competitor pages and the type of landing pages your site should have to either compete with that, or redefine your on value proposition. Starting at 30K words of content per month at a minimum, you can add at least 60 pages per month. A properly scaled business will typically start with 200 pages of solid content in the first month, and then maintain a reasonable flow each month after that. A comfortable way to do this is form most small businesses would be 4 full-time writers for 3 months, and then scale down to one. At an enterprise level, your content marketing will need a team 3 or 4 times this size.
Suggested package: This on-site content writing service will provide you with access to skilled writers and researchers who will populate your website with high-converting content to build your traffic and grow sales.
The most successful way to gain high quality links from relevant authorities is guest posting and influencer outreach. This can land you in popular high DA (domain authority) magazines, related websites and so forth. It is normal to pay as little as $100 for an article in a mediocre website – or up to $5000 for a single post in an important mainstream news site. Remember that one strong backlink is not 10X better than a weak link: it is 100X better because with Google, it is all about trust and authority.
Suggested package: This Guest Posting & Influencer outreach section will show you various options. Be sure to order a substantial package that can grow your business.
Suggested resource: Making press releases a part of your SEO can only work when using a partly DO-Follow service. Read this guide on why press releases fail with SEO and search results and see how to fix it.
There is no question that core web vitals represent an important ranking factor to Google. Spending all the money in the world on links and content could go to waste if your vitals lack. This has to do with your page experience, hosting speed and a range of other aspects as described here by Google. Other technical SEO factors such as site structure and internal linking is also something that will grow with your business. It is not a one-off action that is dealt with at the time websites are designed: we review this frequently.
Rank tracking is for advanced players and it is very necessary. But do not start too early and do not knee-jerk about minor fluctuations in the early days. The idea if building 5 links and then sitting back to watch if you are on page 1 – and not continuing with your SEO until you see results on page 1 is not how it works. Google analytics is hardly going to help in the first 2 months because you are still too far behind the market leaders. The only tool to use at this point, is the Google Search Console – which will show how many impressions you are starting to gain for various keywords – and which keyword sets are starting to rise. It could prevent you from growing at all if you move too slowly to keep up with the competitors. So remain dedicated to your cause and push beyond the first 3 months of resistance.
Suggested resource: Use the Google Search Console to measure progress. It will also show you a cumulative link count of sites linking to you.
As you scale up into multiple categories, it is essential to target a broad range of related queries and user intent’s and to interlink the pages with each other (known as internal linking). Remember that you never take 100% of the searches for a keyword. So the more keywords are out there on your site – which can match the various phrases people search for, the more you will win brand impressions, brand recognition, and ultimately space in the mind of the customer.
Scaling up an enterprise-level SEO plan will mean you cannot micromanage things. You will need good partners with industry experience. Make use of things like keyword research tools as well as SEO backlink checkers. These things will help you play with the right budget and go after a realistic portion of the market.
This level of SEO is not for everyone: it requires commitment and the necessary experience to stay the course while things are gathering momentum. Those who commit to enterprise-level SEO, will reap the enviable benefits of scaled marketing.