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Analytics

Data & Analytics. Performance measurement and vendor reviews

A concise description of Impact Radius

attribution modelling

Impact Radius, founded in 2008, and based in Santa Barbara, California. It is focused on the financial services, travel and hospitality, retail, where it has clients such as HP, American Greetings, Lands’ End. The enterprise, Impact Radius was started as a means to change the way advertisers manage media and …

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To the point – Flashtalking as attribution modelling solution

Attribution modelling solution

Flashtalking is an independent advertisement serving, tracking and technology company, providing digital advertising products, service and support for online advertisers, key media buying and creative agencies. The company produces products in favor of advertisement server market and facilitate the management, delivery and tracking of all forms of digital advertising across …

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Attribution modelling solution – Conversion Logic

Attribution modelling solution

Conversion Logic was started in 2014, from its offices in Los Angeles, California. The company, which has a revenue is split 85% from software and 15% from services is operated by 24 employees and led by its CEO and co-founder, Brian Baumgart. Its target market is retail and the educational …

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Analysis: Web analysis and digital marketing research

Use these data analysis tools to measure traffic, popular keywords and competitor activity: *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …

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Why analytics is now a CEO and CFO matter

When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – …

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