Category: Analytics

attribution modelling

Basics of Adobe Analytics – as an effective attribution modelling solution

Founded in 1982, and with headquarters in San Jose, California, the company offers Adobe Analytics as part of the Adobe’s Marketing Cloud product range Adobe Analytics was formerly known as Omniture SiteCatalyst. But after the 2009 acquisition of Omniture (a web analytics company Visual Sciences, formerly WebSideStory), the software was rebranded SiteCatalyst before becoming Adobe

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attribution modelling

Increase sales and cut marketing costs with Analytic Partners

Analytic Partners is a global marketing analytics company that was founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences. It has its headquarters in New York

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attribution modelling solution

Convertro – the short and sweet

Convertro was founded in 2009, by Jeff Zwelling (also the current Chief Executive Officer (CEO)), David Feldman, David Perez and Gary Gurevich. The founders built the first prototype for their previous company, the e-commerce website YLighting, to accurately measure how different marketing channels impacted each sale. They knew the simplistic yet prevalent last-click model was

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Attribution modelling solution

For a great attribution modelling solution try IRI

IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is more services-oriented than some of the stand-alone analytics platforms in this Market Guide. The company is part of a large global marketing services and data provider with decades of experience

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attribution modelling

Boost your marketing attribution with Neustar MarketShare

The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support, adoption, and change management. DecisionCloud is integrated with the Neustar PlatformOne Data Management Platform (DMP), strengthening data integration and management with on boarding, identity management and segment syndication in conjunction

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attribution modelling

Smart marketing investment thinking with ThinkVine

Simply put, this Cincinnati, Ohio based Ignite Technologies offers a product ThinkVine that provides marketing mix and unified marketing attribution and optimization via algorithmically integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). The company draws on its audience-based past. As such, this company, with its small staff of 30, led by Davin Cushman as

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attribution modelling

Get smart marketing spending with Visual IQ

Based in Needham, Massachusetts, this software company is one of the earliest entrants in the MTA space. The company itself was founded in 2006. Currently it has 280 employees. Still, Visual IQ has a product called IQ Intelligence Suite that provides a MTA, but also a combined Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA)

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