IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is
The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support,
Simply put, this Cincinnati, Ohio based Ignite Technologies offers a product ThinkVine that provides marketing mix and unified marketing attribution and optimization via algorithmically integrated
Based in Needham, Massachusetts, this software company is one of the earliest entrants in the MTA space. The company itself was founded in 2006. Currently
OptiMine Software, bases in Minneapolis, Minnesota, provides a cloud-based platform which performs a cross-channel Marketing Mix Modelling (MMM). This is based on the client’s own
Impact Radius, founded in 2008, and based in Santa Barbara, California. It is focused on the financial services, travel and hospitality, retail, where it has
Flashtalking is an independent advertisement serving, tracking and technology company, providing digital advertising products, service and support for online advertisers, key media buying and creative
Conversion Logic was started in 2014, from its offices in Los Angeles, California. The company, which has a revenue is split 85% from software and
C3 Metrics is a privately owned company that started in 2008. Currently this company, with its headquarters based in Portsmouth, New Hampshire in the United
In terms of attribution modelling and available solutions to solve them, one company turned to the Game Theory to assist in understanding how to assign
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