How to Verify an Instagram Business Account

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Being verified on Instagram can be incredibly advantageous for your business. Not only does it indicate that your business is successful and well known, but it also allows your business to be more discoverable by the public eye. Having that ‘blue tick’ next to your handle shows others that your business means business.

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The Steps To Instagram Verification

Getting your business account verified on Instagram is really simple and can be completed by following just a few simple steps. The verification of a business account is the same as an individual account but PR requirements can be higher for businesses than for artists and entertainers. 

 

Below are the steps you need to take in order to apply for Instagram verification:

  • To access your profile, go to the upper right corner and tap the Menu button.
  • Navigate to the Settings button, this button looks similar to a gear
  • The Account icon should be selected.
  • Near the bottom, request verification.
  • Complete your full name, professional name, and category information.
  • Upload a photo of your ID,  driver’s license or other official documents.
  • When you’ve finished your application, click Send.

 

A simple filled-out form is all that is required to become verified on Instagram. In addition, Instagram’s internal review process double-checks the information you’ve provided. You will receive the notification within 2-3 business working days. This notification will inform you if your request for verification was successful or denied. If your account was denied, you will have to wait 30 days before you can make another attempt.

 

One of the most commonly asked questions regarding Instagram verification, whether it is a business or personal account, is how many followers is required? At the end of the day there is no specific number. But when it comes to social media, the more followers the better. If you make use of a verification service that is provided by a PR company, there might be a set out minimum following. 

Policy Requirements For Verification

Apart from these set out steps the account needs to adhere to certain policies. One of the key components that contribute to Instagram verification is the uniqueness of your account. Make sure to create and post content that is in line with your brand and is not a direct copy of another account’s content. Another aspect to consider is the completeness of your account. All the necessary information needs to be displayed on your account, this includes: a well written bio, a profile picture that shows your brand and at least one or two Instagram posts. 

 

One should always remember that if you provide false or misleading information during the application process, your Instagram verification may be withdrawn, and your account may be canceled. While Instagram only verifies people who are well-known or frequently searched for, they do review accounts that have been mentioned in multiple news outlets. As a result, many entrepreneurs and aspiring celebrities use companies that offer Instagram verification packages and services.

Final Thought

Being verified is a big step for any business, where you are a startup or have been around for some time. As mentioned above, the steps to verification for a business account is similar to a personal account, with the exception of PR requirements. The aforementioned guidelines must be followed in order for your account’s verification to go smoothly.

 

By having your business account verified, users that visit your profile tend to feel more comfortable with the content you post. The ‘blue tick’ indicates that you are honest and you believe in the brand and products you are selling. And at the end of the day it will lead to more followers and more customers. 

 

Virginia Sagal

Virginia Sagal

Virginia is a business consultant who specializes in the digital economy.