Author: Adriaan Brits

Digital Marketing

How to measure and optimize customer engagement on any channel

Customer engagement refers to the action whereby a customer interacts and shares their experiences with you and your brand. Costumers want to be heard, they want answers to questions, they want their problems solved, and they want a feeling of connection with the brand. A business that is focused on customer engagement aims to add

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Programmatic advertising: How to see significantly better results

Pursuing customers across devices often leads to more clicks from the same customers throughout the buying process but not always to higher conversions – particularly where they shop to find specific benefits and price levels. This can lead to a higher marketing spend without increased sales. The benefits of using programmatic media buying correctly is

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Forex marketing strategy: Crucial steps to industry growth

“Since 2010, Sitetrail worked with several top trading platforms to grow annual revenues by more than 600% on average. The methods used to acquire new traders are vast – and not what most companies anticipated in their initial business plan. Each year we improve channel diversification, whilst lately, social trading created the most exciting channel

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Digital Marketing Research

The Digital Marketing Research course available on Lynda.com and Linkedin E-learning is a comprehensive resource for more than 130 000 professionals around the world. Background to the course: “Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to

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Godaddy vs Bluehost vs Siteground: Web hosting comparison and analysis

Want to see quickly which hosting provider is the most appropriate for your business? Reliable web hosting reviews and analysis is something that has become scarce today as most web hosting companies control the market by means of strong marketing efforts. We sought to overcome these information barriers by presenting unbiased reviews and ratings for

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The mobile payments market: Strategic windows

The mobile payments market can be analysed through strategic windows that exist, which can be considered under five headings: Firstly, concerning new segments: Neither online payments or card payments are new segments, however, the fact that internet payments are now increasingly carried out via mobile phones rather than personal computers, would qualify m-payments as a

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Why analytics is now a CEO and CFO matter

When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – and retrospectively, enable us to

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