AGENCY OUTREACH STRATEGY
SITETRAIL CERTIFIED
Your learning path: 24 lessons.
02
Four practical lessons
Distinguish newsroom reporting, contributors, paid Councils membership and commercial content before selling a result.
LESSON 05
Identify the exact Forbes route before pricing, pitching or reporting the result.
Open lesson →LESSON 06
Develop a Forbes pitch around a consequential business question and a verified writer match.
Open lesson →LESSON 07
Explain the paid Forbes Councils route with visible labels, realistic benefits and clear client expectations.
Open lesson →LESSON 08
Repair a route mismatch with a clear explanation, corrected records and a practical client decision.
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Relevant evidence. Honest routes. Useful relationships.
Use the worksheets to turn each lesson into a real decision. Improve the campaign as you learn from reporting conversations, verified evidence and observed results.
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