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Google DFP Ad exchange for media buyers

The starting point for many PPC professionals who progress into programmatic media buying is Google DFP. That said, there are many alternatives including Adroll – and even programmatic options via Linkedin for B2B marketing. Start with the video below:

About Adriaan Brits

I'm Adriaan Brits, a digital and strategic marketing consultant, Linkedin learning instructor and outreach media owner. I authored the popular Linkedin course "Digital Marketing Research" with more than 120 000 enrolments to date. I help businesses and agencies plan their PR and media buying: See my boutique marketing agency at www.adriaanbrits.com and connect with me on Linkedin