Home / Analytics

Analytics

Data & Analytics. Performance measurement and vendor reviews

Increase sales and cut marketing costs with Analytic Partners

attribution modelling

Analytic Partners is a global marketing analytics company that was founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences. It has …

Read More »

Convertro – the short and sweet

attribution modelling solution

Convertro was founded in 2009, by Jeff Zwelling (also the current Chief Executive Officer (CEO)), David Feldman, David Perez and Gary Gurevich. The founders built the first prototype for their previous company, the e-commerce website YLighting, to accurately measure how different marketing channels impacted each sale. They knew the simplistic …

Read More »

For a great attribution modelling solution try IRI

Attribution modelling solution

IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is more services-oriented than some of the stand-alone analytics platforms in this Market Guide. The company is part of a large global marketing services and data …

Read More »

Boost your marketing attribution with Neustar MarketShare

attribution modelling

The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support, adoption, and change management. DecisionCloud is integrated with the Neustar PlatformOne Data Management Platform (DMP), strengthening data integration and management with on boarding, identity management …

Read More »

Smart marketing investment thinking with ThinkVine

attribution modelling

Simply put, this Cincinnati, Ohio based Ignite Technologies offers a product ThinkVine that provides marketing mix and unified marketing attribution and optimization via algorithmically integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). The company draws on its audience-based past. As such, this company, with its small staff of 30, …

Read More »

Get smart marketing spending with Visual IQ

attribution modelling

Based in Needham, Massachusetts, this software company is one of the earliest entrants in the MTA space. The company itself was founded in 2006. Currently it has 280 employees. Still, Visual IQ has a product called IQ Intelligence Suite that provides a MTA, but also a combined Marketing Mix Modelling …

Read More »

A concise description of Impact Radius

attribution modelling

Impact Radius, founded in 2008, and based in Santa Barbara, California. It is focused on the financial services, travel and hospitality, retail, where it has clients such as HP, American Greetings, Lands’ End. The enterprise, Impact Radius was started as a means to change the way advertisers manage media and …

Read More »