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Analytics

Data & Analytics. Performance measurement and vendor reviews

Analysis: Web analysis and digital marketing research

Use these data analysis tools to measure traffic, popular keywords and competitor activity: *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …

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Why analytics is now a CEO and CFO matter

When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – …

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