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What Are The Best Times To Post On Instagram?

If you post on Instagram at the wrong time, you could find yourself in a situation where you aren’t reaching your target audience. In this blog, we break down optimal times for posting on Instagram as well as when to make sure to avoid.

Suggested reading: See our Instagram Verification Service 

The Best Time To Post On Instagram

Some agencies will say the best time to post on Instagram is between 2pm and 3pm. This is because most people are on their lunch break or taking a break from work at this time. However, the best time to post will vary depending on your target audience. If you’re targeting teenagers, the best time to post is after school or in the evening. If you’re targeting adults, the best time to post is during work hours or in the evening.

Given the various schedules people have – and how their behavior differs on weekends, these are the best times:

Monday: 6 a.m., 11 a.m., 1 p.m.
Tuesday: 8-10 a.m., 2 p.m.
Wednesday: 9-11 a.m.
Thursday: 11 a.m.-2 p.m., 7 p.m.
Friday: 10 a.m.-12 p.m., 2-4p.m.
Saturday: 8-11 a.m.
Sunday: 6-8 p.m.

What Happens If You Don’t Post At The Right Time?

If you don’t post at the right time, your posts will be less likely to be seen by your followers. The best times to post on Instagram are when your followers are most active.

Which post times should you avoid?

Weekends often see lower engagement levels, but that doesn’t mean they’re not worth posting during. Saturday can be a good time to post if you post at the right time.

Brands that offer consumer goods often see higher engagement on Sundays in the evening.

The majority of people generally agree that Sunday is the worst day to post because most people are decompressing or getting ready for the week ahead. Therefore, they spend less time scrolling through social media.

Tips For Using Instagram Effectively

Assuming you want tips for using Instagram effectively in general, here are some tips to help:

-Choose a theme or subject for your account and stick to it. This will help you attract followers who are interested in what you have to say.
-Use hashtags, but don’t overdo it. 1-2 hashtags per post is plenty.
-Geotag your photos. This can help you attract local followers and make your photos more discoverable.
-Post regularly, but don’t flood your followers’ feeds. 1-2 times per day is a good rule of thumb.
-Engage with other users. Like and comment on their photos, and follow accounts that you find interesting.


Picture of Adriaan Brits

Adriaan Brits

Adriaan Brits is the CEO of He works with clients around the world on digital marketing strategy and PR. When it comes to scaling a business, he is one of the top 10 consultants with the biggest media list globally.

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