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Entertainment and Music Promotion: 4 SEO, PR and Digital Marketing Tips

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The music and entertainment industry is rapidly growing in unexpected ways. As the global online music streaming industry surpassed the $20 Billion milestone and the overall online entertainment industry (movies / filming games, igaming etc) reaches the $200 Billion mark, it is time to learn more about the latest marketing channels.

There are some trending ways to grow and promote businesses, artists, actors, singers and related entities. As a PR and SEO agency for many celebrities in entertainment, we will provide an insider scoop of just 4 tips and options that are proven to deliver above-average results:

1. Press Releases for the Music & Entertainment industry:

Music promotion can take on several forms given the multi-channel options available to boost sales and awareness. The starting point for success is the use of powerful targeted press releases organized by someone with strong media connections. In order to build out social media followers, boost downloads, sales and reviews on popular channels such as Spotify, Apple Music, GooglePlay, Tidal, Amazon Music, Pandora and Youtube Music, consistent press releases are required. Even film makers, comedians and reality shows make use of press releases to inform the world through one of the most viral communication methods of their latest news. 

Where to find the best solution for the industry: See this press release writing & distribution service

2. ON-Site Content Marketing for Music & Entertainment

Drawing a large volume of search traffic from the internet can happen easily if you know how to do music promotion on-site. This is true even if your own show, song or entertainment brand is not popular yet: that is, if you hire a smart content marketing team to create on-site content that can appeal to relevant audiences. For example, a rapper who just start out, may have a writing team who covers a group of top artists such as Snoop Dog, JayZ, Eminem and so forth and simply display their own new labels alongside top names in the industry when fans stumble upon the content. There are numerous other examples of how targeted content can bring a massive targeted audience to introduce them to a new trend aligned with their interests. Blog writing is something you no longer have to do yourself – simply hire a competent team to get it done. 

Where to find the best solution for the industry: See this on-site content writing service.

3. SEO Guest posting & Editorial News with link-building for the Music & Entertainment industry:

Having relevant industry magazines and filming news websites talk about you in the news is crucial. This is way different than a press release: it is a way of doing “off-site” SEO for your entertainment business, a way to control the online reputation of your brand – and taking control of content marketing backed by a huge base of media owners and influencers. Off course Sitetrail is one of the only platforms that covers both Press Releases and Editorial. Own and control the gossip – and make sure you stay in the charts by going beyond mere music production by having a team of experts running your off-site content across the web. It is often called “outreach”, “influencer outreach” or simply guest posting. Companies spend billions on this activity as it is one of the most popular digital marketing tactics around. 

Where to find the best solution for the industry: See this guest posting service with multiple options. 

4. Social Media Verification for the Music & Entertainment industry:

Film promotion, music promotion and related industries also relies heavily on social media marketing, where brand protection is essential. Instagram Verification is currently one of the most important activities taking place for artists. However all social channels like Twitter, Youtube, Tik-Tok and Facebook rely on the exact same PR (publicity in the media), along with identity verification to verify social media accounts. It is mostly known as the “blue tick” on Instagram and relevant platforms and it can be costly – but at the same time, HUGE for revenue creation. For example Only Fans creators are just as active in this sector as those who seek to promote films, music and events. 

Where to find the best solution for the industry:

See this Instagram Verification PR support service. 

See this TikTok Verification Service

BONUS TIP: Reputation management (ORM)

Online reputation management for those in the entertainment industry may be required. As time passes and the narrative about a popular tendency matures, it can often head into directions you never anticipated. Crisis communication may be required, or at times, a better response to the type of media that was not anticipated. This can include countering negative press, unreasonable reviews – or stories that got out of hand where both members of the press and media are not acting on good faith. As they say: “The tallest trees get the most wind”, so if you require reputation management – be quick to take action. 

Where to find the best solution for the industry: See this Online Reputation Management Service. 

Other great tips for digital marketing in entertainment, filming and music:

  • Make sure social media profiles are optimized and linking to your sales channels like Spotify and iTunes.
  • Use “Google Alerts” to monitor the news and keep fans in the loop with regular news and social sharing.
  • Remember that fans love “behind the scenes” content.
  • By tagging other musicians, film stars, entertainment companies and venues, you share their popularity and reciprocate by providing your own – which is the ultimate mutualism stars should have in their marketing tactics. 

As an “agency to the stars” we have worked with a lot of rising talent on digital marketing hacks, as well as established celebrities on managing their PR. The one thing we can say is that online reputation management for the entertainment industry is one of the most common requirements of all. 


Music promotion is the process of increasing the visibility, reach, and engagement of an artist or band’s music. This involves leveraging various channels, strategies, and platforms to create awareness, generate buzz, and ultimately help grow the artist’s fan base and sales.

Online music promotion involves using digital platforms and social media to spread the word about an artist’s music. This can include creating engaging content, running targeted ad campaigns, collaborating with influencers, and utilizing music streaming platforms, social media, websites, and blogs to increase the artist’s online presence.

To promote your music on Apple Music, you can submit your songs to playlists, collaborate with curators, engage with listeners, and utilize Apple Music Connect. You can also run ads through Apple Search Ads and use Apple Music badges and widgets to direct fans to your music on the platform.

Music promotion services offer a range of solutions, including playlist pitching, social media management, PR and publicity campaigns, digital marketing, video promotion, and radio promotion. They can also help with branding, content creation, and creating targeted marketing strategies.

Yes, there are ways to promote your music for free. You can leverage social media platforms, engage with fans, collaborate with other artists, and submit your music to blogs and playlists for potential features. However, paid promotion can yield faster and more significant results.

The best music promotion services vary based on your needs and budget. Some popular options include DistroKid, AWAL, SubmitHub, and Playlist Push. It’s essential to research each service and choose the one that aligns with your goals and expectations.

Some popular music promotion sites include SoundCloud, Bandcamp, Hype Machine, and Audiomack. These platforms allow you to share your music, engage with fans, and potentially get discovered by industry professionals

Music promotion companies work by developing and executing marketing campaigns for artists and bands. They use their industry knowledge, connections, and expertise to create targeted strategies that aim to increase your music’s reach, visibility, and engagement with fans.

YouTube music promotion involves using the platform to share and promote your music through videos, ads, and collaborations. This can include creating engaging music videos, optimizing your channel, collaborating with influencers, and running targeted ad campaigns to reach potential fans.

To promote your music on SoundCloud, engage with the platform’s community, collaborate with other artists, optimize your profile, and share your tracks in groups and forums. You can also utilize SoundCloud’s promotional tools, like Promote on SoundCloud and Repost by SoundCloud.

To promote your music video on YouTube, optimize your video’s metadata, create a compelling thumbnail, and utilize annotations and end screens. Share your video on social media, engage with your audience, and collaborate with other creators. You can also run targeted ads through YouTube Ads to reach potential fans.

Music promotion packages are bundled services offered by promotion companies that cater to various promotional needs. These packages may include playlist pitching, social media management, PR campaigns, and more, depending on the company and the package chosen. They work by providing a comprehensive approach to promoting your music at a bundled price, making it easier for artists to access multiple services at once.


Recommended SEO, PR and Digital Marketing Services for Music & Entertainment:

Press Release Service

Access the largest global audience: Expert press release writing and distribution to mainstream news sites. Written by ex journalists and native English speaking copywriters.

Content Marketing PRO

Superb native US/UK writers producing multi-lingual content for your site. 30K+ words per month

Guest posting

Earn High DA permanent links through our guest posting service. Leverage our industry connections for a fast turnaround on influencer outreach. Largest media list in the SEO industry.

Instagram Verification

Expert PR support to secure better news coverage for social media verification, including Instagram, Twitter, Youtube and more.

Hire experts with experience in your industry:

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