Entertainment and Music Promotion: 4 SEO, PR and Digital Marketing Tips
The music and entertainment industry is rapidly growing in unexpected ways. As the global online music streaming industry surpassed the $20 Billion milestone and the overall online entertainment industry (movies / filming games, igaming etc) reaches the $200 Billion mark, it is time to learn more about the latest marketing channels.
There are some trending ways to grow and promote businesses, artists, actors, singers and related entities. As a PR and SEO agency for many celebrities in entertainment, we will provide an insider scoop of just 4 tips and options that are proven to deliver above-average results:
1. Press Releases for the Music & Entertainment industry:
Music promotion can take on several forms given the multi-channel options available to boost sales and awareness. The starting point for success is the use of powerful targeted press releases organized by someone with strong media connections. In order to build out social media followers, boost downloads, sales and reviews on popular channels such as Spotify, Apple Music, GooglePlay, Tidal, Amazon Music, Pandora and Youtube Music, consistent press releases are required. Even film makers, comedians and reality shows make use of press releases to inform the world through one of the most viral communication methods of their latest news.
Where to find the best solution for the industry: See this press release writing & distribution service.
- Press releases are affordable, starting at $250 for writing & distribution, reaching upwards of $1750 to appear in APNews, Businessinsider etc.
2. ON-Site Content Marketing for Music & Entertainment
Drawing a large volume of search traffic from the internet can happen easily if you know how to do music promotion on-site. This is true even if your own show, song or entertainment brand is not popular yet: that is, if you hire a smart content marketing team to create on-site content that can appeal to relevant audiences. For example, a rapper who just start out, may have a writing team who covers a group of top artists such as Snoop Dog, JayZ, Eminem and so forth and simply display their own new labels alongside top names in the industry when fans stumble upon the content. There are numerous other examples of how targeted content can bring a massive targeted audience to introduce them to a new trend aligned with their interests. Blog writing is something you no longer have to do yourself – simply hire a competent team to get it done.
Where to find the best solution for the industry: See this on-site content writing service.
- With an exceptionally high ROI and a low cost, typical fees are approximately $3000 per 30K words of content.
3. SEO Guest posting & Editorial News with link-building for the Music & Entertainment industry:
Having relevant industry magazines and filming news websites talk about you in the news is crucial. This is way different than a press release: it is a way of doing “off-site” SEO for your entertainment business, a way to control the online reputation of your brand – and taking control of content marketing backed by a huge base of media owners and influencers. Off course Sitetrail is one of the only platforms that covers both Press Releases and Editorial. Own and control the gossip – and make sure you stay in the charts by going beyond mere music production by having a team of experts running your off-site content across the web. It is often called “outreach”, “influencer outreach” or simply guest posting. Companies spend billions on this activity as it is one of the most popular digital marketing tactics around.
Where to find the best solution for the industry: See this guest posting service with multiple options.
- Smart companies spend the MOST on guest posting. Typically $100 to $1500 per post with monthly budgets varying widely across industries.
4. Social Media Verification for the Music & Entertainment industry:
Film promotion, music promotion and related industries also relies heavily on social media marketing, where brand protection is essential. Instagram Verification is currently one of the most important activities taking place for artists. However all social channels like Twitter, Youtube, Tik-Tok and Facebook rely on the exact same PR (publicity in the media), along with identity verification to verify social media accounts. It is mostly known as the “blue tick” on Instagram and relevant platforms and it can be costly – but at the same time, HUGE for revenue creation. For example Only Fans creators are just as active in this sector as those who seek to promote films, music and events.
Where to find the best solution for the industry:
See this Instagram Verification PR support service.
See this TikTok Verification Service
- Verified accounts are quite a profitable asset. It can cost anything between $1500 to $10 000 to gather sufficient PR for social verification.
BONUS TIP: Reputation management (ORM)
Online reputation management for those in the entertainment industry may be required. As time passes and the narrative about a popular tendency matures, it can often head into directions you never anticipated. Crisis communication may be required, or at times, a better response to the type of media that was not anticipated. This can include countering negative press, unreasonable reviews – or stories that got out of hand where both members of the press and media are not acting on good faith. As they say: “The tallest trees get the most wind”, so if you require reputation management – be quick to take action.
Where to find the best solution for the industry: See this Online Reputation Management Service.
Other great tips for digital marketing in entertainment, filming and music:
- Make sure social media profiles are optimized and linking to your sales channels like Spotify and iTunes.
- Use “Google Alerts” to monitor the news and keep fans in the loop with regular news and social sharing.
- Remember that fans love “behind the scenes” content.
- By tagging other musicians, film stars, entertainment companies and venues, you share their popularity and reciprocate by providing your own – which is the ultimate mutualism stars should have in their marketing tactics.
As an “agency to the stars” we have worked with a lot of rising talent on digital marketing hacks, as well as established celebrities on managing their PR. The one thing we can say is that online reputation management for the entertainment industry is one of the most common requirements of all.
Recommended SEO, PR and Digital Marketing Services for Music & Entertainment:
Press Release Service
Access the largest global audience: Expert press release writing and distribution to mainstream news sites. Written by ex journalists and native English speaking copywriters.
Content Marketing PRO
Superb native US/UK writers producing multi-lingual content for your site. 30K+ words per month
Guest posting
Earn High DA permanent links through our guest posting service. Leverage our industry connections for a fast turnaround on influencer outreach. Largest media list in the SEO industry.
Instagram Verification
Expert PR support to secure better news coverage for social media verification, including Instagram, Twitter, Youtube and more.
Hire experts with experience in your industry:
Talk to Sitetrail to join the ranks of top performers
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