AGENCY AI TRANSFORMATION
SITETRAIL CERTIFIED
Your learning path: 16 lessons.
Free course for PR agency owners and editorial teams
Automate routine production.
Build a stronger human-led newsroom.
Use Codex and Grok for repeatable work. Develop junior staff into evidence editors, obtain client information AI cannot invent and turn verified material into distinctive, useful stories.
Original evidence, accountable editing and a repeatable operating method. AI-generated course illustration.
16in-depth visual lessons
4practical modules
24assessment decisions
Freelearning & certification
Make the agency more capable
A task audit, Codex/Grok responsibility map, editor development plan and approval workflow.
Interview questions, data requests, quote approval records and a source library with context.
Evidence-led briefs, a client voice guide, a claim register and publication-specific adaptations.
Tested preparation routines, access and version rules, a delivery scorecard and a 90-day rollout.
Your complete learning path
Follow the sequence or open the lesson that addresses your current bottleneck. Every lesson includes four teaching points, worked and contrasting examples, a process visual, a practical worksheet and a scenario-based knowledge check.
Audit routine tasks, assign Codex and Grok work, develop editors and define approval gates.
Collect interviews, original data, authentic quotes and a usable evidence library.
Create supported angles, edit for substance and voice, verify claims and adapt for real audiences.
Automate preparation, manage access and versions, measure delivery economics and build a 90-day plan.
Make your learning visible
Apply what you have learned in a 24-question assessment across all four modules. See your overall rating and module scores, download a personalized certificate image and prepare a LinkedIn caption.
Sitetrail educational assessment. Self-administered with transparent scoring; not university accreditation or an independently verified professional credential.
PR agency owners, account leads, writers and junior staff moving into editorial and quality-control roles. Follow the sequence to redesign one service, or use the worksheets to improve a specific part of delivery.
Yes. Audit research organization, first drafts, formatting and reporting preparation, then test which tasks can be replaced or reshaped by AI. The course shows how people develop into editors who verify evidence, preserve voice and own the final judgment. It does not assume every agency has eliminated the same jobs.
Each lesson contains more than 600 instructional words, a process visual, worked examples, a worksheet and a scenario check. Allow about 10–15 minutes to study and around 30 minutes for the practical task. The full path takes approximately 11–14 hours, depending on your starting materials and experience.
No purchase is required to learn. Use the fictional cases and synthetic material for the exercises. Implementing Codex or Grok workflows requires the features and access available in your own account. Tool interfaces change; the lessons link to current official documentation and teach you to verify execution.
The core of the course is information AI cannot invent responsibly: firsthand interviews, original records, authentic quotes and specific client decisions. You learn to preserve a traceable factual core and add useful explanations for different audiences.
Yes. The lessons, worksheets, knowledge checks, assessment and certificate download are free. A labelled NewsPass or Guest Post Marketplace promotion appears at the bottom of every lesson. Buying a service is not required.
Completed checks, first attempts, worksheets and assessment results are stored in this browser when local storage is available. They do not sync across devices. Download copies to retain them; clearing browser data removes local records. Full assessment retakes become available after 30 days in the same browser.
Adriaan Brits, CEO of Sitetrail, holds an MSc in Marketing and is a former LinkedIn Learning instructor in SEO, Advanced Google Analytics and Google Ads. Worked scenarios are illustrative teaching examples, not claimed client results.
Original evidence. Human editorial judgment.
Use the worksheets to turn each lesson into a real decision. Improve the method as you learn from client evidence, editorial checks and delivery results.
Course outline · Free assessment · Privacy
No account is required. Progress, first-attempt lesson answers, worksheets and assessment results are stored in this browser when storage is available. They do not sync across devices. Download copies to retain them; clearing browser data removes local records.
Your free trial starts automatically. No license key is needed yet.
