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Unlimited Law Firm PR

PR Strategy for Law Firms. Direct Lead Generation

For law firms and their prominent cases: Grab the legal headlines, boost your case visibility through SEO, and drive client referrals and lead generation. Secure a tailored journalist profile with entry to esteemed Google News legal platforms and blogs.

6000+ Happy Customers

Choose An Access Plan

For a flat rate, you can publish up to 1000 news posts per month on these websites:


7 Basic News Sites


Billed every 3 months

List of basic news sites, unlimited access.


12 Medium News Sites


Billed every 3 months

Unlimited News Sites - Silver List


20 Strong News Sites


Billed every 3 months

Client Results In The News:

“..We use this method to generate 200+ leads per month for your law firm..”

“..Sitetrail got us the same results as prominent newswires for a fraction of the price..”

Law Firm Use Cases

Law firms use our news publication service to get into the Google Newsfeed for a variety of reasons:

Over the years, we have enabled a number of law firms to take control of their own PR, generate their own leads, and establish a direct relationship with the public. Below are some of the most typical PR use cases for law firms: 

  1. New Partnerships or Associates: To announce the addition of new partners or associates to the firm.

  2. Awards and Recognitions: When the firm or its attorneys receive significant awards or are recognized by industry publications.

  3. Major Case Outcomes: Publicizing significant case victories, settlements, or verdicts.

  4. Mergers and Acquisitions: Announcing the merger with or acquisition of another firm.

  5. New Office Openings: When expanding to a new geographic location or opening additional offices.

  6. Practice Area Expansion: When the firm starts offering services in a new area of law.

  7. Community Involvement and Pro Bono Work: Highlighting the firm’s community service, charitable contributions, or significant pro bono cases.

  8. Legal Seminars and Workshops: Announcing events, seminars, or workshops hosted by the firm for clients or the public.

  9. Changes in Firm Leadership: When there are significant shifts in the management or leadership structure.

  10. Regulatory and Legal Updates: Providing insight or commentary on significant legislative or regulatory changes that may affect clients.

  11. Publications and Articles: When attorneys from the firm author or contribute to industry publications, journals, or books.

  12. Speaking Engagements: Announcing when firm attorneys are scheduled to speak at conferences, symposia, or other events.

  13. Internal Rebranding or Restructuring: When the firm undergoes a name change, rebranding, or significant restructuring.

  14. Client Alerts: Providing information on pressing legal issues that might affect a significant portion of the firm’s clientele.

  15. Legal Technology and Innovations: Announcing the adoption of new technologies, tools, or practices that enhance client service.

  16. Special Anniversaries: Celebrating significant milestones in the firm’s history, such as its 50th or 100th year in operation.

  17. Collaborations: Announcing collaborations or strategic partnerships with other firms, businesses, or institutions.

  18. Diversity and Inclusion Initiatives: Sharing efforts or accomplishments related to promoting diversity and inclusion within the firm.

  19. Data Breach Investigations: Should you have a data breach investigation and need to generate leads through news announcements, this method is widely recognized as an effective solution. 

  20. Legal Challenges or Issues: Addressing or clarifying the firm’s stance on certain legal challenges or controversies, especially if they are in the public eye.

Publish News in 3 Easy Steps


Set Up A Profile

We will set up a professional news contributor profile for a lawyer at your firm and give you access to a Google News website.


Create & Publish

You can craft legal news, announcements and any relevant PR that is associated with your firm or broader industry. 


More Coverage

Depending on the package you choose, you can also publish different versions on more news sites. 

100% White hat compliance:

This service is trusted by numerous PR agencies specializing in law firms, traditionally accessed by top-tier PR and SEO professionals. The affiliated sites maintain editorial integrity, refraining from selling links or news articles and never charging clients for sponsored content. The fee levied by Sitetrail, as an intermediary, strictly covers editorial oversight and hosting of digital assets.

Law firms can now directly benefit from this offering. Attorneys and their teams will receive individual logins and profiles on a dedicated news website, ensuring all their articles are consolidated under one profile. Additionally, based on the selected package, enjoy the privilege of unlimited article submissions to a range of DA30 to DA79 news platforms.

Setup Ready in 24 Hours

All new users will be fully set up and ready to publish in 24 hours or less, including on weekends. 

Law Firms And ChatGPT

Sitetrail’s comprehensive package grants unlimited access to Google News and press releases, a vital resource for digital marketers, PR professionals, and especially law firms aiming for the spotlight. By incorporating ChatGPT into the mix, law firms can amplify their content production speed, with the AI-driven language model not only boosting content quantity but also refining its quality. When you marry Sitetrail’s extensive reach with ChatGPT’s proficiency, law firms are positioned to execute a content strategy that commands attention, drives engagement, and amplifies their online presence.


Watch This Video For Details

Frequently Asked Questions:

Please see the above section for all the latest sites included in the package.

Agency profit examples for firms specializing in legal PR:

Agency sells 12 outreach  articles @ $300

Gross income: $3600

Less subscription -$199

Net profit: $3200                  

Agency sells 24 articles @ $300

Gross income: $7200

Less subscription -$199

Net profit: $7000

The Google Newsfeed ( is visited by more than 360M visitors per month. 

It is the most-used newsfeed in the world. 

Fair usage policy: 

To ensure that all participants are successful and profitable – and that the editorial process and quality of the participating websites are not compromised, the following fair usage policy will apply:

  1. Heavy users – “1000 Posts Per Month”: Clients posting up to 1000 posts per month, effectively pay less than $0.20 per post. If you exceed 1000 posts per month, we will pause the account and let you continue the following month, or you can pay a small upgrade fee. 
  1. Editorial guidelines: Each website may have editorial guidelines, to do with minimum word-count and allowable topics/niches. You are responsible for meeting such guidelines. Doing this will ensure that posts go live without delay.
  2. Reseller policy: Users cannot resell the same unlimited package to others for a monthly recurring fee. Any guest posts / sponsored posts must be sold individually.
  3. Gambling/Casino Health, Adult, Pornography links and content are strictly not allowed
  4. FAKE NEWS: News editors will NOT allow fake news to be distributed. All information needs to be accurate.

Breaching this fair usage policy will result in account suspension.

Yes. Affiliate marketers use this as a shortcut to save time: no need for your own costly website if you can use an established high domain authority site.

You can add one to four affiliate marketing links per article on most sites. Just ensure that the niche you target is relevant to the news site you choose. For example, if you market a health product, do not post it’s content on our Tech news sites. Ensure relevance to the site and it will be the perfect solution.

To make this concept work in your favor, creating a credible profile is the first step. You will craft an author bio and send it to us. We may suggest adjustments in some cases. 

What a profile should look like:

Look at any good CNBC or Businessinsider article and see the author profile. This is exactly what your author profile should look like: It should convey expertise and trust. Even if you do work in the PR industry as an agent – you’d need to be smart about this and create a suitable, trustworthy profile. 

What a profile SHOULD NOT look like:

“Best SEO and PR Expert with 10 years experience writing for Forbes and CNN”

Any outright self-promotion or stating that you the author is a PR or SEO expert is not acceptable.

If you are a SEO Expert:

Then be creative and create a general news writer or analyst profile, this will not give the game away – and this is what smart SEO people do!

We created this service because the concept of using traditional duplicate newswires is flawed: journalists are independent thinkers who want to find their own stories fresh from the Google Newsfeed, not “promoted” via a newswire!

With this package our clients have unlimited access to numerous Google News outlets – and those who create interesting stories, reach journalists. 

However: if this service is used to create blunt adverts that are overly promotional, expecting journalists to pay attention to it will be unrealistic. 


Editors will be fair and reasonable to uphold the quality guidelines stated here – clients need to do the same when producing and submitting content. 

If you post is declined, a reason will be provided. You can then change the post, or change the publication. 

Yes. This is one of the most popular PR services used by agencies worldwide. Contact us if you would like to see a sample profile before proceeding.

We have five core quality requirements that should be adhered to for all articles:

  1. Must be 700 words or longer.
  2. Each article must be 100% unique. We do not publish duplicate content that is already published elsewhere. You cannot submit one article to multiple sites on our list.
  3. Articles must be RELEVANT and allowed by the publication. For example, some sites accept medical content, some do not. 
  4. For content to be included in the Google News feed, it must have a newsworthy title and 1st paragraph, which is genuine, true news.
  5. Articles cannot usually be sales-orientated or sheer self-promotion. If this is the case, notice that the article will be marked as sponsored by editors. 

Notes on editorial standards: 

Meeting article quality requirements are important. Here you can see guidelines on how to write editorial news

No article is guaranteed to be published regardless of quality and all articles are subject to meeting editorial requirements.

No editorial and language assistance is available to authors, therefore a good command of English is required. 

If you require a writing service to make the most of this package, then consider this content writing service.

This service is suitable for clients who write their news own content.

This unlimited access package is a good fit for the following types of clients:

  • Content marketing specialists and SEO practitioners who want an advantage in the Business, Finance & Tech sectors
  • In-house marketers and communication specialists
  • New journalists who seek to build a strong portfolio of online thought leadership
  • Digital PR specialists seeking to expand their reach
  • Businesses who want to reduce the high and obtain an alternative to Reuters, Cision & PRWEB.
  • Business owners & executives managing their own PR

Need writing? As an extra, you can use our content writing service to produce your content.

Alternatively, to tap into some of our other news partner websites not listed here: If you require a writing service, or need lower volume higher quality packages then please search our PR options by industry here. 

It is also suggested that clients make use of other stronger editorial news options throughout the year. These news packages should be specifically for your industry. To get find great additional options to add, search PR options by industry here. 

NO. This is not a newswire service. It is much better. This is your gateway to appear directly in Google News. Please read these definitions for more clarity:

A Newswire service duplicates your content onto other news sites, which can in term be harmful for SEO. Google only shows the first publication as it disregards duplicate content. 

An Editorial News site is typically approved by Google News, and adheres to high editorial standards. It does not publish duplicate content and only accepts content that is 100% unique. 

These articles are seen as authoritative. They attract more links and are therefore better for SEO, Reputation Management and PR. 

Being seen as an authority in the news on a specific topic, also helps with business development and branding.  



You will have an opportunity to target the 360M+ monthly users who regularly use Google News.  Google targeting is more advanced than outdated Press Release Wires that sends spam to journalists. It works by using the keywords in your articles to target users as follows:

a) Interest feed: Since Google has a history of what a user is interested in, it will show similar news content in their feed every day. This happens without the user necessarily searching for your content, due to their previous behavior. 

b) News searches: People who search for specific keywords will see specific, related news. 

Targeting is thus done via keywords – and that is why a lot of news writers include the names of popular competitors and other major trends: to attract more attention. You’ll be able to do the same. 

If you used traditional and outdated press wires which duplicated your content: This approach will give unique content, all indexed in Google News, with links that are valuable for SEO. 

Some news you will be able to submit under your own name using the relevant tone, and other news you’ll be able to submit via another authoritative author – which is useful for quoting your own company. 

If you do not want a monthly recurring deal, it is still possible to get a reduced rate if you order this bulk SEO guest post package. 

Note that this is more expensive for high volume users. 

  • This is a quarterly recurring subscription service which renews every 3 months. 
  • You will be charged for 3 months which is the minimum available term. 
  • You can cancel it anytime, at which point we will stop billing you.
  • If a subscription is cancelled, you will not pay for another term.
  • No refunds will be made if you terminate the subscription. 

It is quite simple:

a) Google Docs: Just create w Google Doc and submit it to your client sheet – specify the domain name you want to publish on, we’ll do the rest. 

b) For some sites you may also be given access to WordPress with tips on how to use it.

Just be sure to produce good quality content that meets typical editorial guidelines – and this will be the easiest tool in the world to use. 

Editorial guidelines across America is pretty standard as all news & content sites are governed by the same regulations – we make it easy for you to get into the news.


Get Started:

CWCEO at Chillweb design group
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Adriaan and team are outstanding professionals. Delivered exactly as promised and well worth every dollar. Highly recommended!
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With this package we're able to dominate the headlines and gain additional visibility fast. Great for new product launches and podcast visibility.
FydcoinFydCoin Crypto group
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Super fast service, easy to use. High quality outlets - many thanks!
D. Pollock
D. Pollock
Board member, Outsourcing group
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Now we're in Google News on most days and our SEM strategy has shifted. Very happy with these results. Highly recommended. Quick and communicative.
Film producer, Los Angeles
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This enabled us to break news in realtime and get into the Google Newsfeed at a low cost. Excellent ROI, unbeatable value.