AGENCY PRICING & RETENTION
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Your learning path: 22 lessons.
03
4 practical lessons
Report evidence with context, assess contribution beyond clicks and lead practical renewal and recovery conversations.
LESSON 09
Build a report that connects verified activity and audience response to decisions without inventing attribution.
Open lesson →LESSON 10
Evaluate a placement’s contribution when direct traffic or a backlink is absent, without inventing SEO value.
Open lesson →LESSON 11
Run a client review that produces decisions, a credible renewal case and a clear next-period scope.
Open lesson →LESSON 12
Recover a strained account by diagnosing the actual gap, correcting it and agreeing a bounded recovery plan.
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Clear scope. Healthy margins. Lasting client value.
Use the worksheets to turn each lesson into a real decision. Improve the business as you learn from delivery costs, client decisions and reliable account evidence.
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