AGENCY OUTREACH STRATEGY
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Your learning path: 24 lessons.
06
Four practical lessons
Combine earned outreach with NewsPass, hand-picked Marketplace publications and purposeful release distribution.
LESSON 21
Give NewsPass a defined supporting role in a campaign for search visibility, media presence and AI-answer discoverability.
Open lesson →LESSON 22
Hand-pick Marketplace publications by audience fit, relevance and budget while retaining control of the campaign.
Open lesson →LESSON 23
Use a distributed press release for a specific announcement and measure its supporting role accurately.
Open lesson →LESSON 24
Build a coverage mix that combines earned outreach and supporting products with clear ownership and honest measurement.
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Relevant evidence. Honest routes. Useful relationships.
Use the worksheets to turn each lesson into a real decision. Improve the campaign as you learn from reporting conversations, verified evidence and observed results.
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