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Submitting Editorial News Without a “Sponsored” Tag

  • When your news content shows the tags “press release” or “sponsored”, readers from Google News will not trust it. 
  • Learn how to create content and submit it as qualified editorial news in the Google News feed.
  • This is a free invitation valid for ONE news article – we will help you to submit your news.

To join many prestigious brands and individuals who earn genuine news visibility, there are three steps to master. In fact, not many entities would like to see their content appear as “sponsored” nor do they want to see a “press release” tag on it. If you want to provide readers with content they can trust, keep their attention and see better conversions, please read on – and make use of our offer to help you get one article into the news. 

Generally, it is necessary to submit qualified content. When we expect editors to treat our content as editorial, we have to speak their language to achieve an optimal result. 

In this guide, you will learn in less than 3 minutes how to create authentic news content and help you get it live in the news:

Step 1 - See Successful Samples:

Please look at both the samples below that were published in a highly authoritative news site with more than 2Million monthly visits. By reading them, you will see the principles that underpins the a successful outcome. 

Sample 1

(Please download and view the PDF before proceeding)

Sample 2

(Please download and view the PDF before proceeding)

Important conclusions and prerequisites based on the above:

Note that in one of the cases (artificial plants company) we used the names of bigger competitors in a constructive way. Nothing negative was said about the competition, however we achieved two important outcomes:

  1. Compliance: We helped the news publisher to release something that is balanced and not “pushing” one brand.
  2. SEO popularity: We helped our client to intercept HUGE traffic volumes from people who would have searched for other brands. 

News publishers love linking to authoritative content from the government, research and other news. By relating our story to it, we are able to help achieve two goals:

  1. Compliance: Publishers look good with Google and the FTC when they link to real facts.
  2. Popularity: Your brand can ride high on the popularity of other industry news – and be seen as an industry leader. 

TIP: In the case of our Golfing client, you can see that they stood for an important cause: women in golfing, and being an equality brand. These causes, if true, will draw more attention and form an emotional bond with readers. 

Want to join the prestigious club of brands who get mentioned in the news in full feature articles, without a cheap looking “sponsored” or “press release” label? Below you can see how most editors will think and what they’re looking for:

  • Be sure to have at least 700 words of content
  • Short intro and conclusion, with a few H2/H3 sub headings to guide the reader
  • SPLIT into a new paragraph after every 5 lines. 
  • Cite authoritative people and be positive
  • Always be honest, never submit fake news
  • If it reads like the average CNBC or Businessinsider article, you should be fine. If it does not, WHY should any editor consider it?

Some of the best sales can happen from a slightly bearish “reverse-psychology” tone in your content. There is no need to lead readers down the garden path with pushy and biased content. That is the magic of editorial content: it appeals to intelligent people. 

In CNBC and BusinessInsider you will notice a very short 3 bullet introduction. One of the samples above has the same. Usually, the 2nd or 3rd bullet can contain your brand name if you have something really useful to say. Otherwise, omit your brand name to make it less pushy or promotional. 

At the time of writing this guide, I admit that very few companies submit more content than us to media partners – and some of it is actually paid for to make sure things move at the right pace. That said, we also do thousands of free submissions that did not cost anything – and as news owners ourselves, you can trust us that this information is the minimum standard needed to get rid of those unwanted “sponsored” and “press release” labels. 

Step 2 - Prepare Your Content

Provided that you are on board with the above tips, now you can produce your own news editorial and save it on a GOOGLE DOC. This is because Google Docs are now the new industry standard between publishers, it is easy to share and edit in collaboration mode. 

Sample Google Doc

(See A Sample Completed Google Doc Here)

Once your document is ready, share a link to the file. Do make sure to set it so that ANYONE WITH THE LINK READ the document because editors will ignore it if they need to ask for access and wait. 

Step 3 - Submit Your Content

We produced this free guide to help anyone understand how to deal with the media. This invitation, to be published in one Google News indexed site, extends to businesses and individuals who want to use Sitetrail services in the future. It is a free trial service.

It is not suitable for free riders who are just looking to obtain a free media mention without using our services in the future, or SEO companies wanting to procure links. We are a business seeking to establish relationships with clients of value. 

Ultimately, you should understand why most press releases fail. The best results come from writing good editorial news and leveraging an intermediary with good media connections.

Take us up on submitting one free posts to our editorial contacts, this is provided that your quality of writing meets what we described above. 

Once you tried it successfully, we suggest either of the following options to continue submitting your news:

Get Unlimited access and your own author profile. (This is for people writing their own content)


Choose from our assisted press release writing and distribution services. Let us write your content for you (If you are too busy or do not have a team who can do this professionally)

We will help you to submit ONE news article to an approved Google News publisher. 

If you have a shareable link to your Google Doc file which anyone can read (please test it first), then you can proceed and submit it below. If it meets editorial requirements as explained, we will help you get it into the news and respond with the live link in due course. 


Submit your news content here:

*Please ensure articles are at least 700 words, complying with standard prerequisites above.