To join many prestigious brands and individuals who earn genuine news visibility, there are three steps to master. In fact, not many entities would like to see their content appear as “sponsored” nor do they want to see a “press release” tag on it. If you want to provide readers with content they can trust, keep their attention and see better conversions, please read on – and make use of our offer to help you get one article into the news.
Generally, it is necessary to submit qualified content. When we expect editors to treat our content as editorial, we have to speak their language to achieve an optimal result.
In this guide, you will learn in less than 3 minutes how to create authentic news content and help you get it live in the news:
Please look at both the samples below that were published in a highly authoritative news site with more than 2Million monthly visits. By reading them, you will see the principles that underpins the a successful outcome.
Note that in one of the cases (artificial plants company) we used the names of bigger competitors in a constructive way. Nothing negative was said about the competition, however we achieved two important outcomes:
News publishers love linking to authoritative content from the government, research and other news. By relating our story to it, we are able to help achieve two goals:
TIP: In the case of our Golfing client, you can see that they stood for an important cause: women in golfing, and being an equality brand. These causes, if true, will draw more attention and form an emotional bond with readers.
Want to join the prestigious club of brands who get mentioned in the news in full feature articles, without a cheap looking “sponsored” or “press release” label? Below you can see how most editors will think and what they’re looking for:
Some of the best sales can happen from a slightly bearish “reverse-psychology” tone in your content. There is no need to lead readers down the garden path with pushy and biased content. That is the magic of editorial content: it appeals to intelligent people.
In CNBC and BusinessInsider you will notice a very short 3 bullet introduction. One of the samples above has the same. Usually, the 2nd or 3rd bullet can contain your brand name if you have something really useful to say. Otherwise, omit your brand name to make it less pushy or promotional.
At the time of writing this guide, I admit that very few companies submit more content than us to media partners – and some of it is actually paid for to make sure things move at the right pace. That said, we also do thousands of free submissions that did not cost anything – and as news owners ourselves, you can trust us that this information is the minimum standard needed to get rid of those unwanted “sponsored” and “press release” labels.
Provided that you are on board with the above tips, now you can produce your own news editorial and save it on a GOOGLE DOC. This is because Google Docs are now the new industry standard between publishers, it is easy to share and edit in collaboration mode.
Once your document is ready, share a link to the file. Do make sure to set it so that ANYONE WITH THE LINK READ the document because editors will ignore it if they need to ask for access and wait.
We produced this free guide to help anyone understand how to deal with the media. This invitation, to be published in one Google News indexed site, extends to businesses and individuals who want to use Sitetrail services in the future. It is a free trial service.
It is not suitable for free riders who are just looking to obtain a free media mention without using our services in the future, or SEO companies wanting to procure links. We are a business seeking to establish relationships with clients of value.
Ultimately, you should understand why most press releases fail. The best results come from writing good editorial news and leveraging an intermediary with good media connections.
Take us up on submitting one free posts to our editorial contacts, this is provided that your quality of writing meets what we described above.
Once you tried it successfully, we suggest either of the following options to continue submitting your news:
Get Unlimited access and your own author profile. (This is for people writing their own content)
Choose from our assisted press release writing and distribution services. Let us write your content for you (If you are too busy or do not have a team who can do this professionally)
We will help you to submit ONE news article to an approved Google News publisher.
If you have a shareable link to your Google Doc file which anyone can read (please test it first), then you can proceed and submit it below. If it meets editorial requirements as explained, we will help you get it into the news and respond with the live link in due course.
*Please ensure articles are at least 700 words, complying with standard prerequisites above.