AGENCY PRICING & RETENTION
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Your learning path: 22 lessons.
05
6 practical lessons
Understand agency transactions, qualify buyers, prepare reliable records and compare the value and obligations of a sale.
LESSON 17
Read major agency transactions accurately and translate their strategic logic into questions for a smaller agency.
Open lesson →LESSON 18
Build a focused buyer shortlist around strategic fit, funding credibility and the founder’s objectives.
Open lesson →LESSON 19
Understand valuation drivers and separate enterprise value, equity proceeds and conditional consideration.
Open lesson →LESSON 20
Reduce dependence on the founder and prepare records that show how the agency operates without hidden gaps.
Open lesson →LESSON 21
Prepare a credible buyer brief and staged data room that support diligence without exposing information prematurely.
Open lesson →LESSON 22
Compare transaction consideration and handover terms using cash certainty, control and practical transition requirements.
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Clear scope. Healthy margins. Lasting client value.
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