For years, public relations was built around a simple assumption: authority flowed from the top down. If a company, founder, product, or expert appeared in
The way people discover information online has fundamentally changed—and the scale of this shift is massive. AI-powered search features are reducing click-through rates by 60%
The landscape of digital discovery has shifted so fundamentally that the old playbooks for generating web traffic are becoming relics of a bygone era. We
The rapid expansion of the ChatGPT Store has created a new ecosystem of specialized AI assistants designed to tackle tasks ranging from compliance and research
