APPLE TREE
Spain
APPLE TREE is a Barcelona-based communications agency focused on consumer brands, technology, healthcare, with international delivery.
View profileSpanish-origin communications and corporate-affairs group with more than 600 professionals across 15 owned-country operations.

ATREVIA is a Spanish-origin communications and corporate-affairs group founded by Núria Vilanova in 1988. It reports more than 600 professionals in 15 countries, with owned operations in Spain, Portugal, Belgium and Latin America. Services cover strategic communications, public affairs, marketing, digital and creative, crisis, internal communications and sustainability.
ATREVIA’s market position is distinctly Ibero-American. It offers greater geographic depth across Spanish- and Portuguese-speaking markets than many Europe-centered consultancies, while retaining a founder-led identity. The group is large enough for enterprise coordination but remains more regionally concentrated than a fully global holding-company network.
Capabilities span corporate and brand communications, public affairs, strategic positioning, crisis and issues, internal communications and culture, digital transformation, creative, marketing, research and sustainability. The breadth supports complex stakeholder programs. Buyers should confirm which market leads the account and how regional hubs coordinate local delivery.
The group publishes work and expertise across finance, energy, healthcare, technology, mobility, consumer sectors, public institutions and family businesses. Its Ibero-American footprint is particularly relevant for organizations navigating different political, media and cultural environments in Spain, Portugal and Latin America.
ATREVIA has wholly owned offices across 15 countries, including Spain, Portugal, Belgium and 12 Latin American markets. This provides meaningful regional delivery rather than an affiliate-only map. Clients requiring North America, Asia or broader European coverage should clarify partner-market arrangements and central governance.
A human editorial review of permitted public review platforms found limited, uneven group-level client commentary relative to ATREVIA’s scale. Samples vary by country and may not represent enterprise advisory work. No reliable discrepancy between major platforms was established, so reputation is assessed through certification, leadership, operating footprint and published financial and service evidence.
ATREVIA reported €47.6 million in 2024 revenue, more than 600 people and wholly owned offices in 15 countries. It also documents an acquisition program that has added creative, internal-communications and regional businesses. These facts demonstrate scale and investment, while individual campaign claims remain case-specific.
Technology signals include a Digital Transformation and Artificial Intelligence hub in Chile, innovation leadership, digital marketing, research, segmentation and creative technology capabilities. The group presents technology as a way to improve listening, targeting and impact. Buyers should examine data governance and the specific tools proposed for each market.
ATREVIA’s strongest differentiator is its owned Ibero-American footprint combined with public affairs, corporate communications, marketing and digital capability. Founder continuity and an acquisition-led expansion strategy add institutional depth. B Corp certification provides an independently controlled organization-level credential relevant to governance and impact practices.
Compared with a Spain-only consultancy, ATREVIA offers much broader Latin American and Portuguese-market coverage. Compared with a global network, it provides a more concentrated Ibero-American operating model and founder-led identity. It is a strong comparison for cross-border briefs requiring local political and cultural knowledge across this region.
Information was compiled from publicly available sources and contains independent editorial analysis. This profile was last reviewed on 7/23/2026.
This profile was prepared through human editorial review of ATREVIA’s official leadership, service, office, financial and acquisition material, the B Lab certification record and permitted review-platform signals. Certification was verified through the issuer, review-platform URLs were withheld and no unpublished commercial threshold was inferred.
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