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APPLE TREE

APPLE TREE is a Barcelona-based communications agency focused on consumer brands, technology, healthcare, with international delivery.

SpainReviewed by Adriaan Brits, MScLast reviewed July 24, 2026

Website capture from July 2026

Company Snapshot

Agency name: APPLE TREE
Website: appletree.agency
Headquarters: Barcelona, Catalonia, Spain
Additional offices: Madrid, London
Founded: Not publicly documented
Employee range: 51–200
Ownership: Privately held, partner-led
Core services: Strategic public relations, Research and insight, Creative, Digital marketing, Influencer marketing, Branding, Branded content, Events and experiential
Industries served: Consumer brands, Technology, Healthcare, Sports, Travel and hospitality, Public sector, Sustainability
Geographic markets: Spain, United Kingdom, Europe, International brand markets
Languages: Spanish, Catalan, English
Key leadership: Carme Miró, Partner and Chief Executive Officer, Kirsty Brown, Partner and Chief Operations Officer, Jacobo Zelada, Partner and Chief Innovation Officer
Credentials & certifications: Certified B Corporation since November 2022, verified by B Lab.
Typical client segment: Enterprise
Publicly stated minimum engagement: Not publicly documented.
Last reviewed: 7/24/2026

Executive Overview

APPLE TREE is a Barcelona-founded strategic communications and creative agency with offices in Madrid and London. Its New Thinking proposition combines research, PR, digital, influencer, brand and experiential work for a client list spanning global consumer, healthcare, technology and institutional brands.

Market Position

The agency is positioned as an Iberian independent with international reach and a strong creative layer. More than 100 consultants and a three-city footprint give it scale for multi-market briefs without the structure of a global holding-company network.

Service Capability

Published services cover analysis and insight, strategic PR, creative, digital, influencer marketing, branding, branded content and events. The offer can support both corporate reputation and consumer-facing campaign activation.

Industry Expertise

B Lab’s directory cites work for BMW, Boehringer Ingelheim, Disney+, the European Union, LEGO, Nike, Novartis, Visa and Volkswagen. That mix demonstrates breadth across regulated sectors, consumer culture and institutional communications.

Geographic Reach

Barcelona and Madrid anchor Spanish delivery, while London provides direct access to the United Kingdom market. The agency also reports work for hundreds of brands internationally, with the strongest physical presence in Western Europe.

Digital Authority

The agency maintains a clear digital presence with visible practice pages, location detail and current thought leadership.

Reputation Overview

Human editorial review places the greatest weight on current awards, memberships and named assignments; these signals support a measured, evidence-led view of the agency.

Public Proof

B Lab lists APPLE TREE as a Certified B Corporation since November 2022 and identifies more than 100 consultants, offices in Spain and the United Kingdom, and representative global clients.

Technology Signals

The firm publicly integrates data, social and digital delivery into communications planning. Specific technology choices are not fully disclosed, so the assessment is limited to documented capabilities.

Market Differentiators

APPLE TREE combines creative brand work with a documented social-impact commitment and formal B Corp status. The partner-led model and Iberian base create a distinctive alternative to both boutiques and multinational networks.

Comparative Intelligence

Compared with Spain-only PR firms, APPLE TREE adds London coverage and a wider digital-creative stack. Compared with large networks, it offers a more concentrated leadership group and a clearly articulated impact framework.

Public Sources Reviewed

APPLE TREE Certified B Corporation profileB Lab · Public Proof and Credentials · Accessed 2026-07-22

Methodology and corrections

Information was compiled from publicly available sources and contains independent editorial analysis. This profile was last reviewed on 7/24/2026.

This profile was prepared through human editorial review of APPLE TREE's official website and the independent B Lab source cited in the evidence ledger. Public claims were cross-checked where practical; unsupported pricing, client scope and credential details were not inferred.

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