Agency Intelligence methodology
How Sitetrail verifies agency identities, evaluates publicly available evidence and reaches independent conclusions about where agencies fit within the market.
Purpose and scope
Agency Intelligence is an independent research resource, not a pay-to-rank directory. Each profile combines objective company facts with editorial analysis intended to help buyers, journalists and researchers understand an agency’s demonstrated capabilities, market position and public footprint.
Evidence collection
Research may consider company records, regulator and professional-body registers, recognized organizational sources, documented campaigns, case studies, leadership records, conference participation, awards, certifications, publishing activity and other publicly observable signals. Agency websites may establish what a company states about itself, but those statements are distinguished from independent corroboration.
Review platforms and directories may inform internal research, but Sitetrail does not reproduce their material or use their links as public evidence citations.
Identity verification
Verification may combine confirmed company records, established LinkedIn profiles, company-domain checks, business locations, and recognized professional or industry sources. The methods used vary according to the evidence available. Sitetrail may de-verify a company if its circumstances change substantially.
Editorial assessment
Conclusions are based on the weight and consistency of available evidence, not on unsupported promotional claims. Analysts separate company-stated facts, observable signals and Sitetrail’s conclusions. Profiles avoid unqualified labels such as “best,” “leading” or “world-class.”
When evidence is incomplete, the profile uses bounded language such as “available evidence suggests” or records that no publicly documented evidence was identified during the review.
Consistency and review
Every published profile must complete the same core research structure. A named reviewer checks the profile before publication, and the visible review date records when the evidence was last assessed. Material new evidence may result in an updated analysis and review date.
Corrections
Agencies and readers may submit evidence of a factual error or material change. Corrections are evaluated editorially against supporting evidence; a request does not automatically alter a conclusion.
Limitations
Public evidence is not exhaustive, and absence of public documentation does not prove that a capability, client relationship or credential does not exist. Profiles describe what could reasonably be established from the evidence available at the stated review date.