AGENCY AI TRANSFORMATION
SITETRAIL CERTIFIED
Your learning path: 16 lessons.
Module 01 / Lesson 03 · Read, apply, check
Build an editor role that improves substance, verifies evidence and learns from recurring defects.
Proofreading catches spelling and grammar. An evidence editor also asks whether the claim is supported, the comparison is fair, the quotation is authentic and the reader learns something useful. Give the new role an explicit checklist and examples of acceptable work. A junior employee can begin by checking source references and dates before progressing to angle selection and difficult interviews. The promotion should create responsibility and learning, not simply require the same person to approve a much larger volume of machine-generated text.
Start with annotated examples where the trainer explains why a sentence passed or failed. Move to paired review, then independent review of bounded assignments, followed by spot checks. Include subtle defects: a percentage with the wrong denominator, a quotation cleaned beyond its original meaning, an impressive claim with no comparison group. Ask the trainee to explain the correction and cite the source. Agreement with a senior editor matters more than a vague confidence score or the number of pages processed per hour.
An editor must be able to stop an unsupported draft and request missing information. Otherwise the role becomes cosmetic approval under deadline pressure. Define which issues the editor can fix, which go to a subject expert and which require the client. Use a short issue register with claim, evidence gap, owner and deadline. Encourage precise questions: “Which period does this revenue figure cover?” is easier to answer than “Please check the article.” Protect time for checking instead of measuring success only by throughput.
Record recurring defects by type and stage: absent source, invented quote, stale fact, weak angle, voice mismatch or missed approval. Review patterns weekly and update the brief, evidence template or skill that caused them. Avoid making the editor fix the same failure forever. Measure first-pass acceptance and escaped errors alongside speed. A strong editor makes future drafts easier to accept by improving the inputs and instructions, while preserving independent judgment when an unfamiliar situation does not fit the template.
Study annotated examples and explain the senior editor’s decisions.
Check claims together and compare the supporting evidence.
Review a bounded assignment with authority to return weak inputs.
Track defects and repair the brief, evidence pack or skill.
A fictional junior writer becomes an assistant evidence editor. In the first week, she reviews three annotated articles with the senior editor. One draft says a client reduced delivery time by 40%, but the source describes a change from ten days to six on a small pilot. She learns to preserve the pilot scope and date rather than turning it into a company-wide promise. During paired review, she catches a quote that combines two separate answers. The team adds quote IDs and time markers to its evidence pack. After several successful bounded reviews, she owns source completeness for routine articles, while complex technical claims still go to a specialist. Her development review recognizes better questions and fewer recurring defects, not simply more approved words.
A different agency renames every writer “AI editor” and triples the daily article quota. Nobody receives examples or permission to reject weak briefs. Staff correct punctuation and trust the confident statistics because checking would miss the deadline. The agency has changed the title while removing the conditions needed for editorial judgment. When a client disputes a claim, management blames the last person who clicked approve instead of repairing the broken production system.
An editor does not need to rewrite every sentence to add value. Preserve accurate, useful text and spend effort where judgment changes the outcome. Equally, a clean style score is not proof of factual quality. A concise correction note showing the source, decision and affected passages is often more valuable than a fully rewritten article with no audit trail.
Do not expect a newly promoted editor to validate specialist medical, legal, financial or engineering claims outside their competence. The role includes recognizing when an expert is needed. Training progression should be based on observed work and coaching, with a clear escalation route for unfamiliar or consequential material.
Do this today · 30 minutes
Design a four-week development plan for a junior evidence editor.
A document or spreadsheet and the illustrative case in this lesson. Use synthetic or already approved material for practice; no paid account or real client data is required.
Before: Study annotated examples and explain the senior editor’s decisions.
After: Track defects and repair the brief, evidence pack or skill.
Notes stay in this browser. Download a copy to keep them.
Test this worksheet on one bounded assignment. Record the reviewer’s findings, revise the method and assign the next review date.
Before you move on
A newly promoted editor finds that an article’s strongest claim has no source. The account manager says the client expects the article today and asks her to approve it because the grammar is excellent. What should the operating model allow her to do?
Next lesson →Associated Press: newsroom standards for AI
PRSA: professional ethics resources
Lesson edition 1.0 · References reviewed 16 October 2026 · Practical exercise reviewed 16 October 2026. Examples are illustrative teaching scenarios.
Sitetrail service · NewsPass
Put your SEO, PR and generative engine optimization strategy into practice. NewsPass supports search visibility, media presence, brand credibility and discoverability in AI answers.
Compare the delivery costs for your campaign using the same calculator as the Sitetrail homepage. Choose a target authority range, your typical placement cost and expected monthly volume.
Illustrative cost comparison using October 2026 plan prices; check current terms before purchase. Assumes one eligible placement per credit and comparable selected opportunities, not a prediction of rankings, revenue, coverage or AI citations. Actual suitability depends on audience fit, editorial requirements and the current plan terms. DA/DR are third-party metrics, not Google scores.
Choose publications available on your plan, prepare useful content for the audience and submit it for editorial review. Track accepted placements in your dashboard and evaluate them against your campaign goals.
Original evidence. Human editorial judgment.
Use the worksheets to turn each lesson into a real decision. Improve the method as you learn from client evidence, editorial checks and delivery results.
Course outline · Free assessment · Privacy
No account is required. Progress, first-attempt lesson answers, worksheets and assessment results are stored in this browser when storage is available. They do not sync across devices. Download copies to retain them; clearing browser data removes local records.