Your learning path: 93 lessons.
Module 01 · 6 lessons
Understand how search finds and evaluates pages, then connect customer intent with a useful strategy.
LESSON 01
Diagnose whether a page has a discovery, indexing or ranking problem before choosing a fix.
Open lesson →LESSON 02
Assign SEO, paid search, PR and GEO distinct jobs within one customer journey.
Open lesson →LESSON 03
Match the page’s purpose to the decision implied by a search instead of chasing a keyword in isolation.
Open lesson →LESSON 04
Connect visibility to qualified commercial outcomes using an explicit funnel and honest measurement boundaries.
Open lesson →LESSON 05
Identify which search features serve a customer need before choosing a page or campaign.
Open lesson →LESSON 06
Write a focused search strategy that connects a business outcome to an audience, opportunity and constrained plan.
Open lesson →Complete the question at the end of each lesson before using its next-lesson button. You can revisit any lesson from this outline.
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