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Digital Marketing

EU fines Google $2.42BN for “anti-trust”

The European Commission has fined Google a record-breaking €2.42 billion for antitrust violations pertaining to its Google’s Shopping search comparison service — in what is widely considered the most significant antitrust ruling in Europe since the 2004 Microsoft decision. To be honest, although this fine seems unfair, we’d rather see the …

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Assess your online competitors with these 5 tools

Digital Marketing

Consumers have more choices than before. Marketers do know that they need to change their communication strategies to become customer obsessed. Still, they also need to understand the competition. In 2008 Google introduced the term benchmarking to refer to context. The word ‘context’ comes from Latin contextus, from con ‘together’ …

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