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Adriaan Brits

I'm Adriaan Brits, a digital and strategic marketing consultant, Linkedin learning instructor and outreach media owner. I authored the popular Linkedin course "Digital Marketing Research" with more than 120 000 enrolments to date. I help businesses and agencies plan their PR and media buying: See my boutique marketing agency at www.adriaanbrits.com and connect with me on Linkedin

Forex marketing strategy: Crucial steps to industry growth

In the Forex / CFD trading industry there are givers and takers – now this does not only relate to players and traders, but the brokerage firms themselves: An analysis of several players including FXPro, Barclays, HSBC, Forexboat, XM, AVATRADE, FXOPEN and THINK Markets will quickly uncover the reality: And the …

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Digital Marketing Research

The Digital Marketing Research course available on Lynda.com and Linkedin E-learning is a comprehensive resource for more than 130 000 professionals around the world. Background to the course: “Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, …

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Analysis: Web analysis and digital marketing research

Use these data analysis tools to measure traffic, popular keywords and competitor activity: *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …

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The mobile payments market: Strategic windows

The mobile payments market can be analysed through strategic windows that exist, which can be considered under five headings: Firstly, concerning new segments: Neither online payments or card payments are new segments, however, the fact that internet payments are now increasingly carried out via mobile phones rather than personal computers, …

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Why analytics is now a CEO and CFO matter

When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – …

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