Customer engagement refers to the action whereby a customer interacts and shares their experiences with you and your brand. Costumers want to be heard, they want answers to questions, they want their problems solved, and they want a feeling of connection with the brand. A business that is focused on …

If you are not a big brand with a massive marketing budget, particularly if you are B2B or B2C, then read this: social media can be your best tool to grow your influence and presence online. Even if you are already on Instragram, there are some areas you might want …

Pursuing customers across devices often leads to more clicks from the same customers throughout the buying process but not always to higher conversions – particularly where they shop to find specific benefits and price levels. This can lead to a higher marketing spend without increased sales. The benefits of using …

Perhaps after reading this article, you will fully agree that “Google Matched Content”, which is an attempt to remain relevant at a time when the market is pivoting towards native advertising, does not work for advertisers nor for publishers. There are plenty of amazing options out there that will bring a …

Today Linkedin released the latest version of PPC training for Google Adwords and Bing Ads, all based on the most up to date version of the ad interfaces. This course will be accessed by most of the big marketing agencies and their staff, but also thousands of small business owners, …

In the Forex / CFD trading industry there are givers and takers – now this does not only relate to players and traders, but the brokerage firms themselves: An analysis of several players including FXPro, Barclays, HSBC, Forexboat, XM, AVATRADE, FXOPEN and THINK Markets will quickly uncover the reality: And the …

The Digital Marketing Research course available on Lynda.com and Linkedin E-learning is a comprehensive resource for more than 130 000 professionals around the world. Background to the course: “Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, …

Use these data analysis tools to measure traffic, popular keywords and competitor activity: *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …

The mobile payments market can be analysed through strategic windows that exist, which can be considered under five headings: Firstly, concerning new segments: Neither online payments or card payments are new segments, however, the fact that internet payments are now increasingly carried out via mobile phones rather than personal computers, …

When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – …