Targeted SEO Link Building Outreach Campaign

A custom outreach plan will get you targeted links that are super relevant. We work hard and smart to make it happen, with a highly experienced team and first-class information systems.

This bespoke SEO outreach plan is a sophisticated and meticulously crafted outreach and backlinks management program designed for businesses that prioritize the acquisition of high-quality, organic backlinks from authoritative sites in highly specific sectors. Recognized and utilized by leading blue-chip companies, this program is specifically tailored for entities that demand the highest standards in their link-building efforts, avoiding paid links to ensure authenticity and value in each connection.

It is fair to say that this is the most transparent and safe way to do SEO, where companies seek to avoid Google penalties at all cost. 

This is next-level backlinks management, since these are typically not links that can be “bought” by agencies. This is also why, for maximum success our operators will use one of your bespoke company emails and operate as an in-house representative on your behalf, using a Sitetrail designed plan, approved by the client.

Process Overview:

1. Targeted Outreach: Our team conducts extensive research to identify and reach out to ideal target sites, including any specific sites you, our client, wish to target. This ensures a personalized and focused approach to each campaign.
2. Mutual, Safe, Indirect NON-Reciprocal Linking: We present potential partners with an opportunity for mutual promotion. We offer them an article on one of up to 40 of our own sites in exchange for them adding a resource link to our clients site. Upon their compliance, we further boost their visibility by securing them a mention and a link from our media partners within 24 hours.
3. All response categories presented to client to decide: The typical response types include (a) Agreement to co-operate on a mutual promotion, (b) Agreement to co-operate, requiring another incentive the client should take care of (financial or otherwise) (c) counter proposals made by publishers, which may not have been anticipated, which may require a flexible approach should the linking be of interest.

Team Member Roles & Responsibilities:  

Where valuable links are concerned,  SEO outreach is not a one-off send and forget process. Each of the specialist tasks below are executed and audited regularly. A customized approach is followed to allow flexibility to handle each unique response in a suitable way.

Deliverables:

• Comprehensive Outreach: We send out 100 tailored outreach emails per day, 22 days a month, using either an in-house email provided by you or our own, to ensure the best conversion rates.
• Content and Backlink Management: Our service covers all aspects of the exchange, from responding to successful outreach efforts and writing articles, to tracking and reporting on links daily. We adapt to the preferences of our partners, whether they wish to provide their own article or have us write about them. Any other commercial counter offers or proposals we receive is reported to the client for decision making.
• Fixed Cost and Expected Outcomes: The service is offered at a fixed cost of $2500 per month. With an outreach effort of approximately 2200 emails, we typically achieve conversions of 5 to 25 links per month, translating to a cost per link of $95 to $430, depending on the campaign’s success.
• Efficiency and Timing: Our process is designed for minimal lag time, with most interested companies responding within three days. This allows for quick decision-making and the ability to plan for future campaigns effectively.

Flipping The Script On Conventional Cost Models – Without Risking Quality

As demonstrated above, for just $2500/month you secure the involvement of 5 unique roles, 2100 outreaches per month, and any number of links that come as a result.

This means you do NOT require a conventional model where $25K/month is spent on roles like SEO manager, CMO, Writer & Outreach Team. We also slash your cost to zero on agreed exchanges – as our base of nearly 100 top-tier sites are used as assets to provide non-reciprocal indirect exchanges.

Realistic timelines

We believe in 100% transparency. Strategic SEO is not for everyone – because the scale of competition, especially in the USA, requires either a suitable response, or no response.  There are “tactical” players who will benefit more from pay per click and social media marketing – whereas “strategic” players will benefit hugely from a custom seo outreach plan.

Month 1 will see the lowest conversions since this is primarily the time where we fill the pipeline.

Month 2 will see a jump in link acquisition.

Months 3 to 12 will see critical mass as the pipeline holds steady and key processes are repeated.

What this means in terms of budget and expectations:

Wise, strategic players think of this as a “pay monthly but plan annually” approach – not as a 1 month magic bullet.

• “Testing” this for a month with $2500 – you WILL BE DISAPPOINTED. 
• Companies prepared to run this for 3 to 12 months with an annual SEO budget of $30K to $40K WILL SEE GREAT RESULTS.
• Companies scaling this principle by doubling their package size WILL SEE THE BEST RESULTS.

Potential Extra Charges:

We will charge clients a monthly fee of $2500. Any additional deals that pop up, will be shared with you for consideration. We will only proceed with your explicit approval.

Examples of response types and charges:

“Yes, we want a non-reciprocal ABC exchange” – Zero charges to the client, since we will cover you on the site needed for exchanges. In this case, we will publish an article about the target site, using a news blog. Then the target site will add your link, meaning that there is no direct reciprocity between your site and them.

“No thanks to an exchange, but our publishing fee is X or Y” – You will have access to the outreach emails and will clearly see what deal is on the table. You can accept or decline any deal. You may also instruct us to completely ignore any responses where publishers are trying to sell links. It helps to know that 95% of venture capital funds approve a publishing fee to scale up their growth.

Tips & performance: Any tips to our team is discretionary. If you feel that exceptional value was provided compared to how other agencies performed, simply email us with a request to process a tip with your next payment – and we will gladly do so. Our team will no doubt be super motivated by this gesture.

SEO outreach can make the difference between being a market leader and a mere follower. Due to the qualitative aspects an relevance criteria involved, this is not a “high-volume / low quality” outreach method. It is a rather qualitative method that stands out for its strategic approach to building high-quality links, ensuring each link is a product of genuine interest and mutual benefit, without the involvement of paid links. This not only enhances the authenticity and value of your backlink profile but also aligns with the best practices for sustainable SEO success. By entrusting us with your outreach campaign, you gain access to a dedicated team committed to securing the most valuable links for your business, all while you focus on your core operations.

There is no minimum or annual commitment for this service – clients can roll with a month to month subscription.