Event overview
What is OMR Festival?
OMR Festival is a large annual gathering for digital business, marketing, media, commerce and technology at Hamburg Messe in Germany. OMR originally stood for Online Marketing Rockstars, but the modern event stretches far beyond online-advertising tactics. Its exhibition halls connect software vendors, platforms, agencies, publishers, retailers, financial businesses, consumer brands, creators, startups and public institutions. At the same time, its stages combine specialist marketing content with founders, executives, politicians, athletes and entertainment personalities.
The scale is the first reason people compare OMR with DMEXCO. The format is the reason they should not treat the two as interchangeable. DMEXCO behaves more like an international exposition and conference with a strong procurement character. OMR deliberately behaves like a business festival: large branded installations, concerts, booth parties, food areas, guided tours, masterclasses and city-wide side events are part of the product. That energy makes the event unusually effective at attracting people who would not spend two days at a conventional trade fair. It also creates noise, crowding and competing incentives that visitors must plan around.
The organizer is Hamburg-based ramp106 GmbH, the company behind the wider OMR media and education platform. OMR publishes daily industry reporting, podcasts, reports, software reviews, jobs and training products throughout the year. This matters because the festival is not a temporary brand that appears once every May. It is the physical peak of a year-round content and commercial ecosystem, giving speakers and participating businesses many ways to become part of the conversation before and after the halls open.
The useful way to read OMR: the celebrity headliners create reach, but the commercially valuable layer sits underneath them—in masterclasses, exhibitor demonstrations, guided tours and pre-arranged meetings. A visitor or researcher should separate the attention engine from the buying-intent engine.
This page makes that separation explicit. It records confirmed future details, labels historical information by year, explains what selected exhibitors actually presented, groups companies by buyer need, and distinguishes organizer claims from independent interpretation. The result should remain useful between editions rather than becoming obsolete when a countdown clock reaches zero.
The next OMR Festival
OMR Festival 2027 introduces a three-day structure
The next OMR Festival is confirmed for Monday, May 3, through Wednesday, May 5, 2027, at Hamburg Messe. The most important change is not simply an extra date. OMR says the opening day will focus on professional development through Masterclasses and Side Events. The following two days will carry the broad festival program: six stages, further masterclasses, guided tours, exhibitors, networking and live entertainment. In practical terms, OMR is separating some of the deepest learning activity from the busiest expo days.
That change can improve the experience if the first day creates genuine access to sessions that were previously oversubscribed. At OMR 2026, more than 270 masterclasses and approximately 200 guided tours competed for attention across two days. Company recaps repeatedly described full rooms, application requirements and high demand around AI and generative-search sessions. A dedicated learning day gives serious attendees a chance to arrive before the maximum exhibition traffic, but only the detailed booking rules will reveal how much access the standard Festival Pass actually guarantees.
At the time of this update, OMR is advertising a Super Early Bird Festival Pass for €499 rather than the later €649 price. A price displayed months before an event can change or sell out, so it should never be treated as permanent. The 2027 exhibitor and speaker lists are also not mature enough to present as complete. This guide will move confirmed 2027 organizations into the main index as OMR profiles and participating-company announcements appear. Until then, the detailed 2026 archive below provides the best evidence of the ecosystem a prospective visitor can expect.
For searchers, this distinction matters. A page titled “OMR Festival exhibitors” can easily mix last year’s sponsors with next year’s participants and imply that every returning brand is confirmed. Sitetrail will not automatically roll a company forward. A business will be marked for 2027 only when the organizer or the business itself supplies fresh evidence.
Verified event snapshot
What happened at OMR Festival 2026?
OMR Festival 2026 took place on May 5 and 6 at Hamburg Messe. Contemporary reporting and organizer material put attendance at approximately 70,000 across the two sold-out festival days. The program advertised more than 800 speakers, over 1,000 exhibitors and partners, six stages, more than 270 masterclasses and around 200 guided tours. Accreditation operated from the East, South and West entrances, while the event continued into evening concerts, aftershows and booth parties.
The number of participants alone does not tell the whole story. OMR stated that more than 20 percent of the 2026 audience came from outside the DACH region, its most international mix to that point. Hamburg’s own cultural and media authority described the event as a meeting place for the digital economy, media and marketing, with artificial intelligence, platform economics, creator business and European technological sovereignty among the central questions. The city also noted that the OMR–Hamburg Messe partnership had been extended through 2035.
| 2026 measure | Published figure | What it meant in practice |
|---|---|---|
| Visitors | About 70,000 | A city-scale audience and heavy peak-time congestion rather than a compact conference crowd. |
| Exhibitors and partners | 1,000+ | The directory required filtering by commercial problem, not casual browsing. |
| Speakers | 800+ | Celebrity interviews and operator-level sessions ran simultaneously. |
| Main stages | Six | Program planning involved genuine opportunity cost; no visitor could cover everything. |
| Masterclasses | 270+ | Many of the most practical sessions required applications or advance selection. |
| Ticket context | Roughly €500 at the event | Travel, hotels and staff time made the true attendance cost materially higher. |
The broad verdict is that OMR 2026 successfully concentrated the German-speaking digital economy while becoming more international. Its central tension remained intact: the same spectacle that attracts decision-makers can make specialist knowledge difficult to locate. That is why exhibitor intent—what a company planned to demonstrate, teach or measure—is more useful than brand presence alone.
Beyond the logo wall
What selected OMR 2026 exhibitors said they would show
The strongest pre-event intelligence comes from the exhibitors themselves. Their landing pages reveal booth numbers, demonstrations and the business problems they expect visitors to bring. The following examples were publicly documented for OMR 2026 and are retained because they show where marketing budgets and vendor roadmaps were moving.
SAP: agents, unified data and customer journeys
SAP occupied Hall A4, Booth D02, and framed its presence as “Bring your AI game to the next level.” The practical story was Joule orchestrating customer journeys in real time, unified customer and operational data supporting loyalty, and applied CX demonstrations. A second activation in Hall A1 used a padel court and rewards to connect product education with a memorable brand experience. SAP also scheduled masterclasses spanning AI, business systems, loyalty and customer engagement.
Storyblok: content confidence for AI discovery
Storyblok appeared in Hall A4, Booth D01. Its pre-event message focused on turning content into a scalable growth engine: reusable components, faster multi-channel publishing, consistent brand information and machine-readable structure for AI-driven discovery. The booth’s “Content Clinic” translated a software proposition into an interactive diagnosis. On the Yellow Stage, Storyblok addressed content confidence, governance and the need for accurate structured information when buyers rely on AI-generated answers.
Claneo: GEO moves from theory to demand
Claneo’s Hall B6, Booth H02 presence centered on international SEO, content, digital PR and Generative Engine Optimization. Its 90-minute masterclass on visibility in ChatGPT, Gemini and AI search was fully booked and later received an OMR Masterclass Audience Choice Award. The agency’s recap said visitors repeatedly asked how websites enter AI answers, how search is changing and which actions companies should take now—evidence that GEO had become an active budget and implementation question.
eology: AI visibility becomes a booth-level offer
At Hall B6, Booth I02, eology promoted visibility across generative systems, AI search and conventional search. Its post-event account estimated that 85 to 90 percent of booth conversations concerned AI or began with AI. That does not prove the whole festival shared the same proportion, but it is a useful first-party signal from a specialist agency: buyers were no longer asking whether generative discovery mattered; they were asking whether their brands appeared in the answers.
Batch: engagement tied directly to marketplace revenue
Batch announced Booth A1 H04 and a masterclass with mobile.de on converting engagement into revenue. Its subject—mobile-first activation, real-time scenarios and intelligent communication across the customer journey—showed the maturing of messaging technology. The proposition was not “send more notifications.” It was to use behavioral context and journey design to turn retention activity into measurable marketplace outcomes.
Sharedien and Advellence: industrial content operations
Sharedien and Advellence promoted masterclasses with Siemens and Weidmüller. The sessions dealt with global content lifecycles, large asset libraries, connected systems and AI-enabled collaboration—not generic content generation. Their relevance was the enterprise operating problem: how an industrial business makes millions of assets usable across countries while retaining reliable workflows, metadata and governance.
Saxony-Anhalt: recruitment as an interactive product
The state’s skilled-worker campaign occupied Hall A1, Booth A04 and returned with a live JobFinder. Its presence demonstrates OMR’s range: exhibitors are not limited to ad platforms and SaaS tools. Regions, employers and public bodies use the same audience to compete for talent. The JobFinder converted a broad place-branding message into a tool visitors could test and connect to real career opportunities.
EOM and WEVENTURE: search meets automation
EOM advertised live checks for visibility in ChatGPT, Google AI and classic search at Hall B6, Booth I14, alongside demonstrations of AI automation for operational marketing processes. WEVENTURE appeared in the Hall B6 Young Innovators area at Booth E07 and described the event through AI, search and data-driven marketing. Together they illustrate how quickly generative visibility moved from keynote language into agency diagnostics and sellable implementation work.
These plans also reveal what works for exhibitors. The strongest propositions name a problem, a demonstration and a concrete outcome. “AI-powered marketing” is too broad to remember. “Test whether ChatGPT can see your brand,” “diagnose your content health,” or “see how a global manufacturer governs millions of assets” gives a visitor a reason to stop. For buyers researching the event online, those specific promises are also far more valuable than booth size or sponsorship tier.
Researchable company map
OMR Festival exhibitor, partner and program index
The official 2026 directory contained more than 1,000 exhibitors and partners. Repeating every name without context would create length but little value. This curated index groups organizations documented in the 2026 exhibitor profiles, company announcements, masterclasses, journeys or major-stage program. A company may fit several categories; placement here reflects the most useful research route rather than a legal description of its business.
| Buyer need | Documented 2026 organizations | Questions worth researching |
|---|---|---|
| AI platforms and infrastructure | OpenAI, Google DeepMind, Anthropic, ElevenLabs, Langdock, SAP, Schwarz Digits | Which systems can move from isolated assistants to governed workflows, and where does sensitive company data live? |
| Search, advertising and discovery | Google, Reddit, eology, Claneo, EOM, WEVENTURE, adsventure, experics digital | How are AI answers, community discovery and changing click behavior affecting paid and organic acquisition? |
| Commerce and retail | Otto Group, Zalando, Whatnot, Nespresso, SAP, mobile.de, Storyblok, Batch | Can product data, content, media and checkout work together when discovery becomes conversational and agentic? |
| Content and digital experience | Storyblok, Sharedien, Advellence, Siemens, Weidmüller, Canva, Virtual Identity | What governance and structure make content reusable, trustworthy and visible across sites, channels and AI answers? |
| Social, creators and entertainment | Meta, YouTube, OnlyFans, Reddit, Netflix, Xbox, TikTok creators, Bill Kaulitz | How do platforms divide monetization, reach and control between brands, creators and audiences? |
| Finance and fintech | Deutsche Bank, Commerzbank, Revolut, PayPal, Finance Forward participants | Which growth, trust and personalization strategies survive regulation and high customer-acquisition costs? |
| Agencies and consulting | Claneo, eology, EOM, WEVENTURE, Advellence, Sharedien, Virtual Identity, Havas Market | Does the firm bring repeatable implementation evidence, or has it merely renamed existing services around AI? |
| Customer engagement and CRM | SAP, Batch, mobile.de, S. Oliver Group, PayPal, Revolut | Can orchestration improve revenue without creating notification fatigue, privacy risk or fragmented decision logic? |
| Public sector, policy and talent | Federal digital and finance ministries, City of Hamburg, Saxony-Anhalt, Signal | How will European sovereignty, privacy, infrastructure and workforce policy shape digital competition? |
The list deliberately combines expo and program intelligence because OMR itself does so. A company may appear through a booth, a masterclass, a stage interview, a branded activation or a partnership. Searchers asking for the “OMR exhibitor list” often want to know who was commercially present, not the contractual distinction between an exhibitor, partner and program participant. Each entry should therefore be verified against the official profile when exact status or booth location matters.
For 2027, the index should evolve in layers: first organizer-confirmed profiles, then first-party company pages with booth and demonstration details, then post-event results. Previous names should remain available in a clearly labeled archive. This prevents the common event-site problem in which useful historic evidence disappears every time the new sales cycle begins.
Third-party perspectives
Independent videos that explain the commercial context
These videos are not produced by the OMR Festival organizer. They come from companies and industry practitioners connected to the themes discussed on the floor. They are included to add evidence and viewpoints beyond the official event reel; an embed is not an endorsement of every claim made in a video.
Google’s OMR 2026 AI rewind
Google’s recap focuses on the AI Innovation Tour and masterclasses it ran around OMR 2026. It is useful as a vendor’s account of how search, creative production, customer intent and commerce were being combined—not as neutral proof that every advertised product creates the claimed return.
How Sybit applies SAP Business AI
Sybit’s SAP partner story supplies the implementation layer behind the broader “agents and data” language used at the festival. Its examples—recognizing spare parts from photographs and grounding a chatbot in company information—help researchers distinguish operational use cases from stage-level AI generalities.
How consumers discover brands beyond conventional Google search
Yext’s discussion of AI-search archetypes is relevant to the GEO and discovery questions that dominated many OMR 2026 conversations. It broadens the analysis beyond a single event or tool by examining how consumers move between answer engines, maps, social systems and traditional search.
Editorial analysis
Six trends that defined OMR 2026—and will shape OMR 2027
1. AI moved from content generation to operating systems
The strongest 2026 presentations were not about writing a faster social caption. They were about systems that interpret intent, call tools, coordinate data and complete work. Nick Turley discussed a future in which assistants become more proactive. Google framed search as moving from information toward action. SAP demonstrated orchestration around customer data. Industrial content sessions focused on making assets usable at scale. The shared implication is that competitive advantage will come from connected processes, permission design and proprietary context—not access to the same public model everyone else can buy.
2. Search became an answer-distribution problem
OMR’s State of the Internet program highlighted Google’s evolution from search engine toward answer engine, Reddit’s growth and short-form “microshows.” Agencies on the expo floor translated that strategic shift into GEO audits, AI-visibility tracking and content recommendations. The critical lesson is broader than adding FAQ markup. Brands need consistent entities, facts that can be verified, expert commentary, third-party coverage and content organized into passages that answer distinct questions. They must also measure mentions and citations alongside conventional rankings and clicks.
3. Agentic commerce shortened the distance between discovery and purchase
Otto, Zalando, Google, SAP and commerce specialists discussed systems that connect product discovery, recommendation, advertising and transaction. This direction creates a demanding data problem. A commerce agent cannot reliably compare or purchase products if availability, attributes, policies and prices are incomplete or inconsistent. Marketers therefore inherit responsibilities that once looked like catalog operations: feed quality, content structure, policy clarity and product identity become acquisition infrastructure.
4. Creator economics became enterprise strategy
YouTube, Meta, OnlyFans, Reddit and high-profile creators represented different models of audience ownership and monetization. OMR’s mixture of entertainment and business makes the creator economy visible as more than influencer placement. The durable question is who owns the relationship: the creator, the platform, the sponsoring brand or the customer database. Brands that borrow reach without building any direct memory, community or repeatable format remain vulnerable to platform changes and rising fees.
5. European sovereignty collided with global platform dependence
Signal president Meredith Whittaker, German political leaders and infrastructure providers placed privacy, regulation and European capacity inside the commercial program. The marketing industry depends heavily on American platforms for discovery, advertising, analytics and AI, yet European companies face distinct legal and public expectations. The useful procurement question is not whether a vendor describes itself as sovereign. It is which data crosses which boundary, who controls model access, what can be audited and how a company exits if rules or economics change.
6. Spectacle became part of measurable B2B acquisition
SAP’s padel court, themed booths, live entertainment and the many OMR stand parties may look separate from serious enterprise selling. In reality they compete for scarce attention. The commercial test is whether the activation creates qualified conversations, remembered positioning and permission for follow-up. Sunday’s published booth recap, for example, connected an event game to more than 500 spins and 300 account creations. Even if every registration is not a qualified lead, publishing a measurable funnel is more instructive than reporting only foot traffic or “great energy.”
Program intelligence
The OMR 2026 speaker list was broader than marketing
The 2026 headliners demonstrate OMR’s deliberate expansion into business culture. Tom Brady discussed the discipline and commercial life that follows elite sport. Heidi Klum addressed longevity, licensing and the construction of a global personal brand. Director Roland Emmerich brought filmmaking, technological change and intellectual property into the conversation. Bill Kaulitz connected entertainment identity with modern advertising. These names created general attention, but they were not the only reason senior marketers attended.
The platform and technology layer included Meredith Whittaker of Signal; Nick Turley of ChatGPT; Lyor Cohen of YouTube; Keily Blair of OnlyFans; Google search and commerce executive Brendon Kraham; Reddit community executive Laura Nestler; and leaders associated with Google DeepMind, Anthropic, Meta, LinkedIn, Netflix, Canva, PayPal and Xbox. Their sessions mapped the systems through which people discover, communicate, create and buy.
The brand, finance and commerce layer included Nespresso global CMO Leonardo Aizpuru, Otto Group CEO Petra Scharner-Wolff, Deutsche Bank CEO Christian Sewing, Commerzbank CEO Bettina Orlopp, Revolut growth and marketing leader Antoine Le Nel, Whatnot founder Grant LaFontaine and Whoop founder Will Ahmed. Political and public-sector speakers included Germany’s Vice Chancellor and Finance Minister Lars Klingbeil and Federal Minister for Digital Affairs and State Modernization Karsten Wildberger.
A useful agenda should mix these layers. A celebrity interview can reveal brand construction, but it should not displace every operator session. A technical masterclass can provide immediate implementation detail, but it may also function as lead generation for its sponsor. The strongest schedule combines one or two large perspective-setting talks, several problem-specific sessions and protected meeting time. Trying to maximize the number of sessions usually produces shallow recall and missed commercial conversations.
Tickets and practical planning
How to attend OMR Festival without wasting the ticket
The 2027 Festival Pass is currently promoted at €499 during the Super Early Bird period, compared with a stated later price of €649. OMR also advertises a Black Pass for buyers seeking premium networking, catering and access benefits, although prices and exact inclusions should be checked in the live ticket shop. Team purchases of five or more Festival Passes are advertised with an automatic 10 percent discount. Because the event is now three days, companies should compare the extra accommodation and staff time with the value of the education-focused first day.
For context, the 2026 Early Bird Festival Pass was €499 and the stated normal price was €599. Contemporary reporting placed final ticket pricing at roughly €500 and said both days sold out. OMR also sold a €999 Festival and Hotel package that combined the pass with three nights at a B&B hotel. Historical prices should not be used to promise future availability, but preserving them allows buyers to understand the direction of travel and decide whether early commitment is worthwhile.
Venue and transport
Hamburg Messe und Congress is located at Messeplatz 1, 20357 Hamburg. OMR 2026 used the East, South and West entrances. Dammtor station is convenient for the East side; Messehallen station on the U2 serves the South area; Sternschanze station connects well with the West side. Visitors arriving for a specific meeting should check the hall and entrance before leaving the hotel. Walking across the full complex through dense crowds can consume far more time than a map suggests.
Accreditation and payment
In 2026, visitors needed a digital ticket and identification for one-time accreditation. OMR issued a personalized badge and an RFID wristband, which also supported cashless payment on the festival grounds. Pre-accreditation was available before the show days, including at the East Entrance and a central Hamburg hotel. That option was particularly valuable for avoiding the Tuesday-morning queue. The 2027 process may change, so use the previous system as a planning clue rather than a guarantee.
A practical two-level plan
- Before booking: define one commercial objective, such as selecting a content platform, finding agency partners or understanding agentic commerce.
- Four weeks out: build a shortlist of no more than 20 relevant organizations and classify them as essential, useful or opportunistic.
- When applications open: apply for masterclasses and guided tours immediately; do not assume entry merely because a session appears in the program.
- Before arrival: schedule meetings in geographic clusters and leave buffers between halls.
- On the floor: record the problem, evidence and next action from each serious conversation instead of collecting undifferentiated scans.
- Within 72 hours: send specific follow-ups while both sides still remember the context.
The true cost is not the pass alone. Add travel, hotel pricing during a high-demand week, meals, local transport and the opportunity cost of up to three working days. A team should therefore decide in advance what result would justify attendance: qualified supplier evaluations, partner meetings, customer conversations, recruitable candidates, publishable research or a defined pipeline value.
Commercial value
Who gets the most value from OMR Festival?
Brand and retail leaders gain access to platforms, commerce systems, agencies and peer operators in one place. OMR is particularly relevant when a problem crosses departments—for example, AI search touches brand, content, performance media, product data, PR and analytics at once. The risk is returning with inspiration but no internal owner. A brand team should assign each attendee a question and require a short evidence-based debrief.
Agencies and consultants can study competing positioning, meet technology partners and identify demand before it appears in formal briefs. However, OMR contains hundreds of agencies using similar AI language. An agency needs a clear proof point, diagnostic or category specialization to be remembered. Generic networking is unlikely to repay premium travel and ticket costs.
Software companies can demonstrate products, develop channel relationships and learn the objections buyers raise in live conversation. For an exhibitor, the event works best when booth activity feeds a measurable sequence: target account reached, relevant problem captured, demonstration completed, next meeting accepted and opportunity advanced. Raw badge scans are an activity measure, not return on investment.
Creators, publishers and media businesses benefit from direct access to platforms, advertisers and brand partners. OMR’s entertainment layer makes creator economics unusually visible for a B2B event. The strongest conversations concern durable business structures—intellectual property, recurring formats, commerce, community data and platform diversification—rather than a single sponsored post.
Pure tactical specialists should assess fit carefully. Someone seeking only advanced SEO implementation, a narrow analytics workshop or a small peer community may learn more at a focused conference for less money. OMR earns its premium when cross-industry scale, senior access, partnerships and market intelligence matter. It is not automatically the best learning environment merely because it is one of the largest.
Growth and continuity
How OMR grew from a seminar into a city-scale festival
OMR’s history explains its unusual design. It began in Hamburg in 2011 as a gathering of roughly 200 people associated with Online Marketing Rockstars. Instead of copying a conventional exhibition, it mixed practitioner education with media, music and a distinctive editorial voice. The formula expanded quickly as digital advertising became a central business function and Hamburg strengthened its position as a media and commerce city.
Growth created both OMR’s moat and its main criticism. Few European marketing events can assemble comparable reach, company variety and cultural attention. Yet the experience can be expensive, crowded and commercially aggressive. The three-day experiment is therefore consequential: it can make specialist learning easier to access, or simply stretch an already demanding event across another hotel night. The quality of masterclass access and program design will determine which outcome prevails.
OMR Festival FAQ
Frequently asked questions
When is OMR Festival 2027?
OMR Festival 2027 is scheduled for May 3–5 at Hamburg Messe. May 3 is planned as a professional-development day, while May 4 and 5 carry the full expo and stage program.
Where does OMR Festival take place?
The event takes place at Hamburg Messe und Congress, Messeplatz 1, 20357 Hamburg, Germany. Previous editions used the East, South and West entrances.
How much is an OMR Festival ticket?
The current 2027 Super Early Bird Festival Pass is advertised at €499 instead of the later €649 price. Availability and inclusions can change, so confirm the live offer before purchasing.
How many people attend OMR?
Approximately 70,000 people attended OMR Festival 2026. The organizer is using a 70,000-plus audience framework for exhibitor marketing around the next edition.
How many exhibitors are at OMR Festival?
OMR advertised more than 1,000 exhibitors and partners for 2026. The final 2027 list will develop as organizer profiles and company announcements are published.
Is OMR Festival held in English or German?
Both languages are used. German dominates many practical sessions and local-business conversations, while international speakers, exhibitors and selected masterclasses use English. Check each session language before building an agenda.
Is OMR larger than DMEXCO?
By recent attendance, OMR has drawn the larger crowd: about 70,000 in 2026 compared with roughly 40,000 at DMEXCO 2025. They serve overlapping markets but use different formats, so attendance alone does not determine which is more useful.
Is OMR worthwhile for SEO and PR agencies?
Yes when the objective includes enterprise buyers, agency partnerships, AI-search intelligence, content technology or platform relationships. It may be inefficient for someone seeking only tactical SEO education, because a smaller specialist conference can offer denser subject depth.
Is this the official OMR exhibitor list?
No. This is an independent Sitetrail research guide. It organizes official profiles, company event pages, program evidence and post-event reporting. OMR’s own directory remains authoritative for contractual status, last-minute participation and booth location.
Why preserve previous OMR exhibitors?
Historical participation reveals which companies invested, what they promoted and how market language changed. It also lets buyers compare a future promise with the product and evidence a company presented in earlier years.
Sources, update policy and independence
Current 2027 facts were checked against the official OMR Festival overview, ticket information and exhibitor information. The 2026 record draws on the archived exhibitor directory, OMR’s company background, Hamburg Messe event record, and reporting from NDR and the City of Hamburg.
Exhibitor intelligence was checked against first-party pages from SAP, Storyblok, Batch, eology, Claneo, Sharedien, Advellence and Saxony-Anhalt.
Update rules: confirmed next-edition information replaces the main planning section; concluded editions move into a dated archive; companies are not assumed to return without fresh evidence; booth changes and ticket changes update the visible review date; final attendance numbers replace pre-event estimates when reliable reporting is available. Editorial category assignments and trend conclusions are Sitetrail’s analysis.
OMR and OMR Festival are trademarks of their respective owner. Sitetrail is not affiliated with, endorsed by or an official sponsor of OMR or ramp106 GmbH. Embedded videos belong to the identified third-party publishers and are included for commentary and research context. Verify final dates, prices, entry rules, exhibitors and schedules with the organizer before purchasing tickets or travelling.