Pay per click
3 Tips to increase ROI for PPC
The goal of an e-commerce account is to improve ROI. Yes, marketers and businesses have one common goal, to driving revenue. It’s that simple. There
Jacques Dippenaar
The goal of an e-commerce account is to improve ROI. Yes, marketers and businesses have one common goal, to driving revenue. It’s that simple. There
Hiring a PPC agency based on their promises might not be a process that builds confidence. There is a risk and even worse a massive
If your mobile PPC strategy is not set up, you have a problem. Mobile traffic has already become the fastest growing and most significant segment
As search engines have been optimized around users’ requirements and their search experience, Google has been promoting content that is both relevant and valuable to
The errors of beginners to the world of PPC is so obvious, almost scary at times. What is worse is those that have touched on
Pay per click (PPC) is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These
It’s simple, keywords activate your ads. The knock-on of that, is that you need to make sure that you create and maintain an excellent keyword
Convertro was founded in 2009, by Jeff Zwelling (also the current Chief Executive Officer (CEO)), David Feldman, David Perez and Gary Gurevich. The founders built
Google Attribution 360 is part of Google’s Analytics 360 Suite of integrated marketing optimization tools. With Google’s takeover of Adometry, a start-up specializing in measuring
The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support,