Author: Jacques Dippenaar

Rusty Tweed Discusses 9 Ways Entrepreneurs Can Be More Philanthropic

Many business owners are interested in participating in philanthropic projects, but they aren’t sure where to start. There are a wide variety of causes that need help, and it can be overwhelming to consider which project to support first. Rusty Tweed explains nine ways in which entrepreneurs can become more philanthropic, doing their part to

Read More »

5 Things Adriaan Brits and the Sitetrail agency do really well

You may have heard about Sitetrail as a key player in political press, helping high-profile clients break the ranks with negative media that annoys them – and turning around e-commerce businesses who needed to break free from Amazon dominance. But there are 5 more services that are unsung heroes, backing up many people around the

Read More »
Pay Per click

How to avoid these classic AdWords blunders

In the PPC word, Google Adwords could mean increased sales, more leads and up scaling of your business. That is if the account is managed correctly, as a poorly ran ad campaign would simply mean that your online marketing budget would be wasted. To avoid this, here are some tips to avoid that so you

Read More »
Pay Per Click

10 Questions to ask when your Facebook ads under perform

This post is not going to be for those that don’t want to hear the hard realities of why you messed up your Facebook ads campaign. But be real, you wasted your money. I would be the first to admit that Facebook has a deceiving interface and user-experience and often, the changes and updates are

Read More »
Pay Per Click

12 PPC approaches to add to your Facebook ad strategies

Newsflash: Your Facebook Advertising strategies will determine if your business dreams will be sweet or a gory nightmare. Facebook is a pay per click marketing channel. This implies that each time someone clicks on your ad you will have to pay Facebook. Plus, you maybe be charged based on ad impressions, video views or additional

Read More »
pay per click

Knowing what works best where on the PPC funnel

Knowing which types of PPC are most effective at the different stages of the sales funnel can lead to the best results. The reason for marketing, is to make money (or some other key goals but they all leads to sales in the end). So, marketing will be guided by goals and objectives, and these

Read More »
pay per click

7 Effective PPC reporting tips

Campaign manager hate them, but they can’t avoid them, but PPC reporting is an obligatory. Producing an easy to grasp report that contains tons of data might not excite you if you have to be the one that has to compile it. Still, PPC is part of a bigger digital marketing strategy. It is against

Read More »