ROAST

ROAST is a London performance agency built around return on advertising spend, but its present offer reaches well beyond paid media. Organic search, planning, analytics, technology and creative execution are integrated through specialist teams and internal labs.

The firm occupies the upper mid-market between independent specialist and global network. It offers the cross-channel depth, data infrastructure and international offices needed for complex accounts while retaining independent leadership.

Services span SEO and GEO, PPC, paid social, display, programmatic, mobile, out-of-home, media strategy, analytics, digital PR, content, CRO and web development. The breadth is held together by measurement rather than a generic full-service label.

Public work and sector positioning cover finance, healthcare, retail, travel, technology, B2B, entertainment and consumer services. The agency appears best suited to brands with enough data and media complexity to benefit from integrated planning.

London is the headquarters, supported by Cape Town and a newer Brooklyn office. The operating footprint and international client work justify a global reach assessment across Europe, Africa and North America.

Named founders, a visible leadership bench, active research, case studies, ROAST Labs, Google partner signals and B Corp certification create a strong authority profile. Independent certification adds weight beyond company-owned publishing.

Editorial assessment of ROAST’s attributable public feedback was completed on 2026-07-27. No exact Trustpilot or G2 agency profile was identified, so the permitted evidence did not support a responsible cross-platform discrepancy assessment.

Companies House confirms the active group entity, B Lab confirms current certification, and the agency publishes its leadership, services, locations, technology and work. Performance results remain case-specific.

ROAST Labs, ROASTWriter, custom dashboards, attribution, incrementality testing, media-mix modeling, NLP-assisted content and automated campaign hygiene create one of the strongest technology signals in this group.

ROAST’s differentiator is the combination of independent ownership, integrated media and organic expertise, in-house analytics and proprietary experimentation. Its B Corp status adds an operational values signal uncommon among performance agencies.

Mediacharge is more focused on multilingual B2B demand generation from Germany, while The SEO Works is more concentrated on integrated search. ROAST is the broader media-and-measurement alternative for international brands with complex channel mixes.