SEODigital Marketing How this profile was verified Verification may combine confirmed company records, established LinkedIn profiles, company-domain checks, business locations, and recognised professional or industry sources. Methods vary according to the evidence available. We may de-verify a company if its circumstances change substantially. Last verified: July 28, 2026 View methodology

Obility

Portland B2B performance agency connecting paid search, SEO, GEO, paid social, Reddit, content, and revenue attribution to pipeline quality and growth.

United StatesReviewed by Adriaan Brits, MScLast reviewed July 28, 2026
Obility website, captured July 2026
Website capture from July 2026

Company Snapshot

Agency name
Obility
Website
www.obilityb2b.com
Headquarters
Portland, Oregon, United States
Additional offices
No additional permanent office was publicly documented.
Founded
2011
Employee range
11–50
Ownership
Privately held
Core services
Paid search, SEO, GEO, Paid social, Reddit advertising, Content creation, Revenue attribution
Industries served
SaaS, Cybersecurity, IT, DevOps, Hardware, Healthcare, Healthtech, Construction, HR technology, MarTech, SalesTech
Geographic markets
United States, International B2B client markets
Languages
English
Key leadership
Mike Nierengarten, Founder, Emily Paxton, Director of Growth and Operations, John O'Toole, Director of Data and Optimization
Credentials & certifications
Google Premier Partner (confirmed 2026); certifications: Search, Display, Video, Apps.
Typical client segment
Mid-Market
Publicly stated minimum engagement
Not publicly documented.
Last reviewed
7/28/2026
02

Executive Overview

Obility is a Portland B2B digital-marketing agency built around generating and measuring pipeline for complex technology and service companies. Paid search, SEO and GEO, paid social, content, Reddit, and revenue attribution are organized around business quality rather than raw lead volume.

03

Market Position

The agency’s position is deliberately B2B and revenue-focused. Its strongest distinction is the application of disciplined account structure, attribution, and ideal-customer alignment to long sales cycles where platform-reported conversions are insufficient.

04

Service Capability

Capabilities include paid search and display, paid social, Reddit advertising, SEO, GEO, content creation, performance analysis, and revenue attribution. The operating model prioritizes clean foundations and verified commercial signals before expansion.

05

Industry Expertise

Obility documents specialization in SaaS, cybersecurity and IT, DevOps, hardware and technology, healthcare and healthtech, construction, HR and business operations, MarTech, and SalesTech. Its expertise is concentrated in complex B2B demand generation.

06

Geographic Reach

The agency is based in Portland and serves B2B clients ranging from early-stage companies to multinational enterprises. No additional permanent office was documented, so international reach is delivered from a centralized team.

07

Digital Authority

The website provides a detailed leadership roster, named specialists, a clear methodology, vertical pages, client reviews, case studies, and extensive B2B performance content. Its revenue-oriented editorial depth is a strong authority signal.

08

Reputation Overview

A human editor reviewed the attributable public feedback for Obility on 2026-07-20. the primary attributable public-feedback sample is favorable on professionalism, analytics, responsiveness, and paid-media and SEO expertise. A separate business-directory profile did not contain a meaningful agency-review sample, so it neither reinforced nor contradicted that sentiment.

09

Public Proof

Public proof includes a documented 2011 start, named leadership, long-running B2B specialization, detailed case studies, client testimony, and examples connecting search and paid media activity to pipeline and revenue measurement.

10

Technology Signals

Technology signals include Google and social advertising platforms, Reddit, SEO and GEO tooling, analytics, structured account management, content systems, CRM and revenue-attribution workflows. The agency explicitly scrutinizes default platform recommendations.

11

Market Differentiators

Obility differentiates through B2B specialization and a revenue-quality lens. It is built to connect media and search activity to pipeline, target-account fit, and downstream business value rather than optimizing only for platform conversions.

12

Comparative Intelligence

Compared with generalist performance agencies, Obility brings deeper familiarity with complex B2B funnels and technology categories. Compared with strategy consultancies, it retains hands-on media, search, content, and measurement execution.

13

Public Sources Reviewed

  1. Obility partner listingGoogle Partners · Public Proof · Accessed 2026-07-20

Methodology and corrections

Information was compiled from publicly available sources and contains independent editorial analysis. This profile was last reviewed on 7/28/2026.

This review used official leadership, service, industry, methodology, case, and historical material plus human analysis of exact-match third-party sentiment. The 2011 start was supported by both founder commentary and company case material.

Read the full methodology Request a factual correction

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