SEOWeb Design How this profile was verified Verification may combine confirmed company records, established LinkedIn profiles, company-domain checks, business locations, and recognised professional or industry sources. Methods vary according to the evidence available. We may de-verify a company if its circumstances change substantially. Last verified: July 28, 2026 View methodology

New Target, Inc. – The Digital Agency

Established two-coast digital agency combining brand, web engineering, hosting, integrations, accessibility, marketing, and AI visibility for complex organizations.

United StatesReviewed by Adriaan Brits, MScLast reviewed July 28, 2026
New Target, Inc. - The Digital Agency website, captured July 2026
Website capture from July 2026

Company Snapshot

Agency name
New Target, Inc. – The Digital Agency
Website
www.newtarget.com
Headquarters
6363 Walker Lane, Suite 330, Alexandria, VA 22310, United States
Additional offices
Irvine, California, United States
Founded
1998
Employee range
51–200
Ownership
Privately held
Core services
Web design and development, Branding, Creative, Digital marketing, SEO, AI visibility, Hosting, Systems integration, Accessibility
Industries served
Nonprofits, Associations, Government, Corporate, Consumer brands, Professional services
Geographic markets
United States, International project audiences
Languages
English
Key leadership
Brian Newsome, President and CEO, Pedja Grujic, Chief Technology Officer, Laura Machanic, Chief Financial Officer, Carlo Ross, Senior Vice President
Credentials & certifications
Google Partner (confirmed 2026); certifications: Search, Display, Video.
Typical client segment
Mid-Market
Publicly stated minimum engagement
Not publicly documented.
Last reviewed
7/28/2026
02

Executive Overview

New Target is a long-established digital agency combining strategy, creative, web engineering, hosting, integrations, marketing, and AI-focused visibility services. Its two-coast U.S. structure is especially suited to organizations with complex content, governance, or technology requirements.

03

Market Position

The agency sits above a typical web-design studio in technical and operational breadth. Its history since 1998, Washington-area headquarters, Southern California office, and work for recognizable nonprofits and institutions give it an established national position.

04

Service Capability

Capabilities include brand and creative strategy, UX, WordPress and Drupal development, managed hosting, systems integration, SEO and PPC, social campaigns, accessibility, AI search, AEO and GEO, and chatbot implementation. Delivery is described as in-house.

05

Industry Expertise

New Target shows depth with nonprofits, associations, government, corporate organizations, and multi-audience institutions. Its experience with fundraising, membership, accessibility, integrations, and complex publishing needs is particularly relevant to mission-led clients.

06

Geographic Reach

The agency operates from Alexandria in the Washington, D.C. market and Irvine in Southern California. Public work includes national and internationally oriented organizations, supporting international project reach without implying a global office network.

07

Digital Authority

Its digital authority is supported by detailed leadership profiles, service documentation, case studies, technical guidance, current AI-search material, and clear office information. The site exposes substantially more operational detail than a simple sales brochure.

08

Reputation Overview

A human editor weighed the available public sentiment sources for New Target, Inc. - The Digital Agency on 2026-07-20. DesignRush and other attributable public sentiment is strongly favorable on communication, flexibility, technical quality, timely delivery, and a partner mindset. The two available samples broadly reinforce each other rather than presenting a meaningful discrepancy.

09

Public Proof

Public proof includes more than two decades of operation, named executive leadership, documented East and West Coast offices, government and nonprofit work, case studies, and long-running client support programs. These signals establish institutional continuity.

10

Technology Signals

The agency publicly works with WordPress, Drupal, HubSpot, Salesforce integrations, managed hosting, accessibility standards, AI search, chatbots, AEO and GEO. Its technical value lies in connecting content platforms to the systems clients already use.

11

Market Differentiators

New Target’s distinction is the combination of enterprise-grade web and integration capability with creative, marketing, accessibility, hosting, and emerging AI-search services. That breadth is useful for organizations that cannot treat a website as an isolated design project.

12

Comparative Intelligence

Compared with SEM specialists, New Target provides much deeper platform engineering, hosting, accessibility, and integration support. Compared with development firms, it adds brand, content, campaigns, and search visibility within the same relationship.

13

Public Sources Reviewed

  1. New Target, Inc. - The Digital Agency partner listingGoogle Partners · Public Proof · Accessed 2026-07-20

Methodology and corrections

Information was compiled from publicly available sources and contains independent editorial analysis. This profile was last reviewed on 7/28/2026.

This review used official company, leadership, office, service, case, and technical material plus human comparison of exact-match third-party sentiment. The supplied HTTP URL was preserved exactly even though the current site resolves securely.

Read the full methodology Request a factual correction

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